The ATT policy (Apple’s App Tracking Transparency) has been the biggest challenge for app marketers in 2022, since it significantly impacted the targeted digital advertising ecosystem on iOS devices.  

As privacy concerns and platform regulations continue, marketers have been challenged to think out-of-the-box and reformulate their performance marketing campaigns to provide ideal personalized experiences for customers.

In this episode Jonathan Verger, Sales Manager for EMEA at Entravision’s Mobile App Performance explains how ATT has impacted mobile advertising and the way brands can adapt to the new advertising landscape.

Mobile games have turned everyone into a gamer. The accessibility and mainstream use of the smartphones have popularized the consumption of different types of games, some of them have become so popular that in some instances have resulted in major cultural phenomenons outside of gaming.

Whetherwhe they are hyper-casual  or more strategic games,  mobile gamers are  everywhere.

In this episode, Gonzalo Borras, Audio & Mobile General Director at Entravision Cisneros Interactive shares the highlights of their latest research for the latin american market, and why Mobile games have become one of the favorite pastimes among Children, teenagers and adults of the region.

To check out the complete study go to https://estudiomobilegaminglatam.splashthat.com/

Gaming has evolved into a worldwide phenomenon. Its exponential growth represents an unparalleled opportunity for brands and publishers to reach an increasing audience from all walks of life.

In this episode Nick Holden, Gaming and e-Sports Specialist at Entravision 365 Digital, and Co-Owner of the African Cyber Gaming League shares his expert advice and explains the opportunities to unlock the potential of advertising in gaming environments through Blended In-Game Advertising.