Learn how to build buzz, warm your audience, and launch your book with confidence using a simple, strategic plan that works for every author.

A successful book launch doesn't happen on release day — it's built slowly and intentionally in the weeks before. In this episode of the Cosmo Publishing Podcast, host Gürhan, co-founder of Cosmo Publishing and Cosmodio Books, breaks down a complete book launch strategy in calm, beginner-friendly steps. From early preparation to post-launch momentum, this episode shows you how to guide readers toward your book with clarity and purpose.

You'll learn what the three phases of a launch really are — pre-launch, launch week, and post-launch — and how each one plays a unique role in your book's visibility. Gürhan explains why pre-launch matters most, how small consistent actions build anticipation, and how to make your book discoverable even if you don't have a large audience.

Listeners will hear practical examples from real authors, including stories of quiet launches, successful second attempts, and simple strategies that transformed weak releases into strong, steady performers. You'll learn how early readers, gentle announcements, and clear messaging influence rankings, engagement, and long-term sales.

This episode also covers the essentials of launch week: how to communicate confidently, how reviews shape your visibility, and how to keep your energy steady without overwhelm. You'll learn how to support your book after release through consistent updates, reader interaction, and small marketing habits that compound over time.

By the end of this episode, you'll understand the full journey of a launch — how to prepare, how to show up, and how to sustain momentum. You'll feel confident knowing that your book doesn't have to "go viral" to succeed. It just needs a focused, thoughtful strategy that respects both your creative process and your readers.

Listen now to "Book Launch Strategy – Building Hype Before Release Day," and learn how to give your book the strong, intentional launch it deserves.

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00.00 ... Introduction to "Why Launch Strategy Matters."
06.22 ... Understanding the Phases of a Book Launch.
12.56 ... Preparing for Launch.
20.09 ... Launch Week Essentials.
27.20 ... Using Amazon and Social Media Together.
34.45 ... Real-World Author Launch Stories.
42.34 ... Sustaining Momentum After Launch.
49.58 ... Action Checklist.