As the fashion industry further digitalises, those kick starting their presence in the digital realm need not to be naïve about data, privacy and security principles.

Simon generously equips the listener with key action points that brand owners should be prioritising to ensure their company and staff are aware of and protected from the legal implications that will inevitably occur as digital regulations develop.

With the development of technologies such as AR mirror try-ons, immersive websites and virtual stores, companies need to be knowledgeable of the consumer data implications. Aimed at those operating in the fashion industry, Simon walks the group through his leading insights and advice as well as the trends he is witnessing as head of the Extended Reality team at Marks & Clerk.

Featuring:

Robecca Davey

Joh Orengo

Simon Portman

Intro music:

Artist – HoliznaRAPS

Track - Flat Lining (Instrumental)

Source - FMA (Free Music Archive)

License: CC BY

About the Blurred Lines podcast series:

Senior Associate and fashion enthusiast Robecca Davey, has partnered with Spatial8, the concierge service that helps brands with their journey toward the metaverse, to bring the 'Blurred Lines: Physical and Digital Fashion' podcast to life. This series aims to help fashion brands stay ahead of the curve through unpicking the complex relationship between digital and physical fashion, hosting insightful conversations with a variety of digital fashion experts and providing industry-leading intellectual property (IP) advice.

⁠⁠⁠Visit the podcast homepage

For episode 4, Robecca, Joh and Marco meet to discuss AR and VR, and the benefits that fashion brands are experiencing through experimenting with this kind of technology in the intersection between the virtual and the physical reality.

Marco shares exclusive insights into his most exciting client project for Weekday whilst also explaining the potentially revolutionary impact that the AR mirror try-on could have on the fashion industry. Robecca adds further value to the discussion through sharing IP advice for brands that wish to prepare themselves with an effective protection strategy in the emerging virtual world.

Featuring:

Robecca Davey

Joh Orengo

Marco Marchesi

Intro music:

Artist – HoliznaRAPS

Track - Flat Lining (Instrumental)

Source - FMA (Free Music Archive)

License: CC BY

About the Blurred Lines podcast series:

Senior Associate and fashion enthusiast Robecca Davey, has partnered with Spatial8, the concierge service that helps brands with their journey toward the metaverse, to bring the 'Blurred Lines: Physical and Digital Fashion' podcast to life. This series aims to help fashion brands stay ahead of the curve through unpicking the complex relationship between digital and physical fashion, hosting insightful conversations with a variety of digital fashion experts and providing industry-leading intellectual property (IP) advice.

⁠⁠Visit the podcast homepage

Robecca and Joh join Franki Tabor to dissect what the rapidly advancing field of Generative AI means for fashion.

This episode walks through a variety of case studies to emphasise the benefits that AI brings to the beloved fashion industry, while outlining the legal implications that inevitably will come into play as brands place a greater reliance on AI.

Robecca utilises her wealth of experience in the trade mark sector to predict and question what the legal landscape in terms of AI and fashion will develop into.

Featuring:

Robecca Davey

Joh Orengo

Franki Tabor

Intro music:

Artist – HoliznaRAPS

Track - Flat Lining (Instrumental)

Source - FMA (Free Music Archive)

License: CC BY

About the Blurred Lines podcast series:

Senior Associate and fashion enthusiast Robecca Davey, has partnered with Spatial8, the concierge service that helps brands with their journey toward the metaverse, to bring the 'Blurred Lines: Physical and Digital Fashion' podcast to life. This series aims to help fashion brands stay ahead of the curve through unpicking the complex relationship between digital and physical fashion, hosting insightful conversations with a variety of digital fashion experts and providing industry-leading intellectual property (IP) advice.

⁠Visit the podcast homepage