Block by Block: A Show on Web3 Growth Marketing Titelbild

Block by Block: A Show on Web3 Growth Marketing

Block by Block: A Show on Web3 Growth Marketing

Von: Peter Abilla
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Über diesen Titel

Each week, I sit down with the innovators and builders shaping the future of crypto and web3.

Growth isn’t a sprint; it’s a process—built gradually, step by step, block by block.

Let’s build something incredible, together. All onchain.

© 2026 Block by Block: A Show on Web3 Growth Marketing
Management & Leadership Marketing & Vertrieb Ökonomie
  • Runescape Bot Creator to AI and Crypto Entrepreneur
    Jan 19 2026

    Summary

    In this conversation, Erick Ho, co-founder of Function Network, shares his journey from creating a RuneScape bot to developing a managed AI cloud platform. He discusses the challenges of sustainability in open source models, the role of blockchain in coordinating AI transactions, and the importance of personalization in AI agents. The conversation also touches on the competitive landscape of AI and crypto, as well as the future plans for Function Network.


    Takeaways

    Erick's journey into technology began with creating a RuneScape bot.
    Bots are an early iteration of AI agents.
    Open source model sustainability is a pressing issue.
    Function Network aims to coordinate developers, model creators, and infrastructure providers.
    Blockchain facilitates seamless payments in the AI ecosystem.
    AI agents can be hyper-specialized for specific industries.
    The Function Network is currently attracting developers to its platform.
    Transaction fees in traditional systems are a barrier to scalability.
    Personalization enhances the effectiveness of AI models.
    The AI and crypto landscape is still evolving with many opportunities.

    Chapters

    00:00 The Genesis of a Tech Enthusiast
    02:55 From Gaming to AI: The Evolution of Function Network
    05:59 Understanding Managed AI Cloud Services
    09:05 The Sustainability Challenge of Open Source Models
    12:08 Function Network: Bridging Gaps in AI Development
    15:02 Targeting Developers: The Function Network Approach
    18:01 Hyper-Specialized AI Agents in Various Industries
    20:57 Defining AI Models and Agents
    24:01 The Intersection of AI and Crypto
    28:11 Understanding Function Network and Crypto Integration
    30:47 Traction and Development Progress of Function Network
    32:34 Target Users and Incentives in Testnet
    34:12 Challenges in Attracting Model Developers
    36:30 Navigating Competition in the AI and Crypto Landscape
    40:30 Differentiating Models in a Crowded Market
    48:12 Final Thoughts on Overrated Ideas and Influential Builders

    Follow me @papiofficial on X for upcoming episodes and to get in touch with me.

    Watch these interviews and subscribe on Youtube Block by Block Show.

    See other Episodes Here. And thank you to all our crypto and blockchain guests.

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    53 Min.
  • Future of Crypto Trading: No fees, No limits, Fast, and on Ethereum DEX
    Jan 14 2026

    Summary

    In this conversation, Simon Jones, co-founder of Reya, discusses the innovative architecture of their decentralized exchange (DEX) that achieves both speed and decentralization. He explains the target audiences for Reya, including hobbyist and institutional traders, and how the platform is designed to meet their needs. The discussion also covers Reya's unique revenue models, marketing strategies, competitive positioning in the market, and future innovations aimed at enhancing user experience and attracting new traders. In this conversation, Simon Jones discusses the future of decentralized exchanges (DEXs), the importance of trading without fees, and the innovative features of Reya, including its unique incentive mechanisms and community-building strategies. The discussion also covers the role of oracles in DeFi and the vision for Reya to become a leading DEX in the market.


    Takeaways

    Reya is a next-generation perp DEX that achieves speed and decentralization.
    The architecture allows for millisecond-level execution without sacrificing decentralization.
    Most traders prioritize execution speed over the technical details of the platform.
    High-frequency trading firms are a significant target audience for Reya.
    Removing trading fees has proven effective in attracting degen users.
    Reya's volume has doubled every month since its launch.
    The platform's long-term strategy includes integrating with Ethereum's DeFi ecosystem.
    Community engagement and word-of-mouth marketing are key to Reya's growth.
    Reya is exploring partnerships to enhance its offerings for new traders.
    Copy trading and vault structures are potential features for less sophisticated traders. Trading without fees is a significant advantage.
    Enshrining functionality into Ethereum enhances its capabilities.
    Oracles play a crucial role in providing real-time data for DeFi applications.
    Reya aims to be the number one DEX in the market.
    The DEX market is expected to grow significantly in the coming years.
    Incentive mechanisms like points and staking are vital for user engagement.
    Community involvement is essential for the growth of Reya.
    Reya's unique features set it apart from other DEXs.
    The future of trading includes more efficient capital use and liquidity.
    It's never too late to join the Reya platform.

    Chapters

    00:00 Introduction to Reya and Its Purpose
    03:12 The Architecture of Reya: Speed and Decentralization
    06:08 Target Audiences: Traders and Their Needs
    09:10 Innovative Revenue Models and Fee Structures
    12:07 Marketing Strategies and Community Engagement
    15:09 Competitive Positioning in the Perp DEX Market
    18:01 Future Innovations and Developer Education
    20:55 Building for New Traders and Partnerships
    27:22 Trading Without Fees: A Game Changer
    28:40 Enshrining Functionality in Ethereum
    31:22 The Role of Oracles in DeFi
    33:20 Aiming for the Top: Future of DEXs
    39:10 Incentive Mechanisms: Points and Staking
    44:40 Building a Thriving Community

    Follow me @papiofficial on X for upcoming episodes and to get in touch with me.

    Watch these interviews and subscribe on Youtube Block by Block Show.

    See other Episodes Here. And thank you to all our crypto and blockchain guests.

    Mehr anzeigen Weniger anzeigen
    49 Min.
  • Decentralized AI for Model Developers and the Role of Crypto in Allora Network
    Jan 12 2026

    Summary

    In this conversation, Nick Emmons, founder and CEO of Allora Labs, discusses the Allora Network with Peter Abilla, a decentralized platform aimed at improving machine learning through collaboration among various AI models. He explains the structure of the network, the roles of different participants, and the importance of data in AI model development. Emmons also highlights the incentives for network participants, the go-to-market strategy, and the potential impact of Allora on the AI and crypto industries. The discussion emphasizes the need for community involvement and the future of decentralized AI.


    Takeaways

    Allora Network aims to decentralize AI model coordination.
    The transition from the information age to the intelligence age is crucial.
    Decentralized AI can serve as a public good.
    The network allows for collaboration among various AI models.
    Incentives are based on performance and accuracy of predictions.
    Application developers can focus on objectives rather than models.
    The go-to-market strategy targets the DeFi sector.
    Abstraction of crypto complexities is essential for AI developers.
    Community involvement is vital for the growth of Allora.
    Non-developers can contribute to the Allora community in various ways.


    Chapters

    00:00 Introduction to Allora Network
    02:47 The Philosophy Behind Allora
    06:02 Understanding the Model Coordination Network
    08:55 Roles Within the Allora Network
    12:06 The Importance of Feedback Loops
    15:01 Topics vs. Domains in AI
    18:01 Nick Emmons' Background and Journey
    20:52 Data Sources for Inference Workers
    24:00 Optimizing Efficiency in Data Systems
    26:03 Incentives in the Allora Network
    27:06 The Role of Application Developers
    29:03 Innovative Use Cases in DeFi
    32:06 Exploring Perpetual Exchanges
    36:02 Go-to-Market Strategy for Allora
    39:58 Abstracting Crypto for Model Developers
    43:09 Current Status and Future Roadmap
    45:00 Disruption in the AI Model Market
    46:53 Community Engagement Beyond Developers

    Follow me @papiofficial on X for upcoming episodes and to get in touch with me.

    Watch these interviews and subscribe on Youtube Block by Block Show.

    See other Episodes Here. And thank you to all our crypto and blockchain guests.

    Mehr anzeigen Weniger anzeigen
    51 Min.
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