Are you ready to escape the daily grind and finally make your brand work for you, not just because of you?

This episode, Shaan Rais sits down with the renowned ATM CEO Sal Salpietro for an unfiltered journey into the real world of mailbox money, operational leverage, and the leadership mind shifts that catapult ordinary entrepreneurs into legendary legacy-builders. Dive into the crucial decisions that unlock truly passive revenue, the most overlooked pitfalls in small business, and the difference between scaling and being stuck.

Press play now. Your competitors won’t wait while you’re hesitating. This is your invitation to learn the strategy, mindset, and inside moves you won’t find on YouTube or TikTok. Secure the freedom and structure your life and business deserve before you miss out. This episode is the proof and path you’ve been hunting for.

[00:00:00] – The uncomfortable truth: Are you working in your business or trapped by it?

[00:02:02] – The ATM CEO’s wake-up call: When “mailbox money” became reality and why most founders never reach it

[00:04:47] – ATM branding deals exposed: Why that “bank” machine is really owned by someone you don’t expect

[00:09:08] – The surprising power of shifting from operator to system builder—double, triple, even quadruple your results

[00:13:14] – What a real “day in the life” of a multimillion-dollar ATM CEO actually looks like (hint: it’s not all beaches)

[00:18:29] – Leadership, marriage, and scaling: The bold connection most entrepreneurs ignore—and pay for

[00:21:22] – Why “lazy money” isn’t really lazy, and how the ATM ISO model changed everything for the industry

[00:35:07] – The most important question you must ask to shatter your bottleneck and level up instantly

1. ATMIA (ATM International Association)
2. Chase Bank (as branding partner example)
3. University of Miami
4. Nova Southeastern University
5. Florida International University

Sal Salpietro is the ATM CEO, Founder and CEO of ATM Up. With over 18 years scaling ATM operations nationally and internationally, Sal is recognized for revolutionizing passive income in financial services. As the fastest-growing ATM ISO in the United States, he’s known for his commitment to operational excellence, mentorship, and helping hundreds of owners break free from day-to-day hustling to build enduring wealth and legacy.

🔗 LinkedIn | Website

1. Connect with Shaan: Website |

Are you tired of watching less-qualified competitors walk away with the deals, while you stay invisible despite your expertise?

Shaan Rais unpacks the real psychology of leadership selling, sharing the bold strategies that transformed $500 beginnings into a multi-million-dollar personal brand. In this gripping solo episode, discover the urgent difference between the “smile and dial” crowd and leaders who generate authority, command respect, and cash real checks.

From making the right moves when prospects actually pick up, to negotiating five-figure closes in minutes, Shaan Rais uncovers the hidden rules of high-ticket branding that nobody else is teaching.

Listen now and escape the pain of being overlooked, underpaid, and stuck on the sidelines. The window for true brand dominance is closing. This episode delivers exclusive, battle-tested insights you won’t find anywhere else.

[00:00:13] – What most people miss when a prospect finally picks up the phone

[00:01:40] – Why adding “just one zero” to your client’s results changes everything—in your bank account and theirs

[00:02:39] – The real secret: “Everyone’s the person. It’s just not the program.”

[00:03:09] – How a mindset shift turns forgotten calls into magical new money

[00:04:06] – The winning move that closed $5K before an event even started—no pitching, just presence

[00:05:01] – “Let’s stop playing games”—the script that unlocks action from stuck prospects

[00:06:24] – When they run to you with their credit cards: The moment brand authority flips the room

[00:06:49] – Walking out with $45K—how breaking the “no money, no money” pattern reshapes your future

1. HubSpot
2. Grant Cardone
3. Patrick Bet-David

1. Connect with Shaan: Website | LinkedIn | Instagram
2. Get this best-selling book by Shaan: Billion Dollar Brand: Brand You and Add a Zero to Your Revenue!
3. Check out his game-changing programs:
4. Build your authority and leadership muscle fast - https://shaanrais.com/120-day-brand/
5. Turn ideas into profitable realities in 4 months - https://billiondollarbrandprogram.com/
6. Take your business from growth to domination -

Do you keep holding back, believing you need one more win, one more credential, one more dollar to finally step into the spotlight?

In this high-impact solo episode, Shaan, the evidence-based leadership strategist and luxury branding architect, unleashes the rarely told truth: You are already qualified. He peels back the layers of self-doubt sabotaging your brand authority and reveals the surprising framework that skyrockets high-ticket leaders and experts into eight-figure impact, no matter their starting point.

You’ll get the blueprint to reframe your wins, serve with confidence, and finally command premium prices without waiting for someday.

Tune in now. Every moment you stall is costing you money, visibility, and the legacy your expertise deserves. This exclusive episode shares proven insights you won’t hear anywhere else. Step into your real authority before it’s too late.

[00:00] – The shocking reason most experts stall at seven figures—hint: it isn’t strategy

[00:10] – What your life story proves about the authority you keep hiding

[00:33] – Why waiting for the “perfect moment” locks you into obscurity

[01:01] – The Branded Like a Leader Rule: Why a 7 can teach a 6 (and how this turns into cash today)

[01:40] – How Shaan paid his own tuition by betting on his early expertise

[02:18] – The mic-drop truth about permission, pricing, and already-activated leadership

[03:13] – Turning heartbreak and hardship into a paid authority platform

[03:38] – The toll bridge model: How people pay YOU to cross from struggle to success

1. Branded Like a Leader (Program)

1. Connect with Shaan: Website | LinkedIn | Instagram
2. Get this best-selling book by Shaan: Billion Dollar Brand: Brand You and Add a Zero to Your Revenue!
3. Check out his game-changing programs:
4. Build your authority and leadership muscle fast - https://shaanrais.com/120-day-brand/
5. Turn ideas into profitable realities in 4 months - https://billiondollarbrandprogram.com/
6. Take your business from growth to domination - https://shaanrais.com/120-day-scale/
7. Get predictable, high-impact results - https://shaanrais.com/120-day-brand-marketing/
8. Command stages,...