Andy Campbell and Jake Bryce discuss the importance of warranty in the used equipment market, particularly focusing on how it affects auction prices and dealer strategies. They analyze data trends, the role of warranty in managing risk, and how it can help speed up sales. The discussion also touches on market conditions, the significance of building trust with customers, and strategies for dealers to improve absorption rates and manage aged inventory effectively.

In this May 2025 edition of Trends in 10, Andy Campbell breaks down what equipment dealers and ag professionals need to know right now. From tightening lending conditions and rising operating loan volumes to volatile corn market projections and policy developments affecting ethanol, this episode covers it all.

Andy digs into updated data from the Kansas City Fed and Purdue, reviews shifts in used equipment values (especially in the HHP tractor and combine categories), and explores why 2025 might signal a return to a “new normal” in farm capital investment.

In this episode, the final in a series of three segments of the interview, Andy and George Keene discuss the critical aspects of change management within dealerships, emphasizing the importance of leadership commitment, the impact of tariffs, and the potential of AI in training and sales. They explore the tools necessary for success in the dealership environment and provide insights into the future of the farm equipment industry, highlighting the need for consolidation and proactive customer engagement.