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This episode is sponsored by London Lash. A brand supporting lash artists with professional products, education, and tools.

Enjoy an exclusive listener discount: 20% off with code KARIS20

*T&Cs apply.

https://www.londonlashpro.com/?utm_source=podcastsponsorship&utm_medium=videos&utm_campaign=behindthetweezers&utm_content=episode3

Raising your prices can feel terrifying - not because you don’t know you should, but because you’re convinced that the moment you do, everyone will leave.

So you sit with the same prices for years. You overwork. You feel exhausted. You tell yourself you’ll raise them “soon”… and never quite do.

I’ve been there.

In this episode of Beyond the Tweezers, I’m sharing how I finally raised my prices with confidence after realising I wasn’t even paying myself minimum wage — and why staying underpriced was actually causing more stress and burnout than the price increase ever did.

We talk about knowing your numbers, when to raise your prices, how to message clients, dealing with fear and client questions, losing clients (and why that’s expected), and why you shouldn’t treat your job as a hobby - it’s a business.

Raising my prices didn’t just change my income - it gave me the space to work on projects like this podcast and future training, instead of being constantly fully booked and exhausted. Being fully booked sounds like the goal, but when you’re not priced correctly, it can quickly lead to burnout.

I now work fewer hours, finish at 5pm, only work one Saturday a month, and finally enjoy running my business again. I now have time to spend with my family, friends and work on the projects that I want too.

If fear has been stopping you from raising your prices, this episode is for you 🤍

This episode is sponsored by London Lash. A brand supporting lash artists with professional products, education, and tools.

Enjoy an exclusive listener discount: 20% off with code KARIS20

*T&Cs apply.

https://www.londonlashpro.com/?utm_source=podcastsponsorship&utm_medium=videos&utm_campaign=behindthetweezers&utm_content=episode3

Thank you for pressing play and joining me! If you would love to connect - follow and DM me. I would love to hear your stories.

Instagram: https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr

Send a text

This episode is sponsored by London Lash. A brand supporting lash artists with professional products, education, and tools.

Shop London Lash: https://www.londonlashpro.com/?utm_source=podcastsponsorship&utm_medium=videos&utm_campaign=behindthetweezers&utm_content=episode2

Enjoy an exclusive listener discount: 20% off with code KARIS20
*T&Cs apply.

In this episode, I’m joined by Darja Striletskaja, an award-winning lash educator with over 15 years in the beauty industry - and a story that truly inspires.

Originally from Estonia, Darja took her very first lash course back home before making the incredibly brave decision to move to the UK completely alone at just 21 years old. No friends, no family, no safety net - just belief in herself and a vision for her future. From working in salons that didn’t quite meet her expectations, to finding her place in the industry and building a career she’s now recognised worldwide for, her journey is one of resilience, growth, and purpose.

After training with Hanna at London Lash, Darja went on to work in a London Lash salon and eventually became one of the brand’s most respected educators. She’s since won multiple awards, travelled the world delivering training, and is now in a senior role supporting other trainers, distributors, and the wider education network within the company.

✨ The main focus of this episode is education — and what it really takes to become a great educator.

We talk honestly about:

• What foundations you must have before becoming an educator
• The key qualities that separate good trainers from great ones
• How to stand out in a crowded education market and find your own lane
• The realities, pressures, and responsibilities of teaching
• Why Darja didn’t feel “ready” to become a trainer and how she overcame that fear
• How observing other educators shaped her own teaching style
• Understanding different learning styles and managing student behaviour

Darja also opens up about opening and later closing her own salon, and why she no longer works with clients at all. Her perspective on success, growth, and knowing when to pivot is incredibly valuable for anyone at a crossroads in their career.

If you’re thinking about becoming an educator, trainer, or stepping into a leadership role in the beauty industry, this episode is a must listen. It’s honest, educational, and full of lessons you won’t hear on social media.

👀 We also hinted at a part two, where Darja would go deeper into her salon journey and the reasons behind closing it - so if you’d love to hear that, send me a DM and let me know.

Enjoy this one - it’s a powerful conversation 💭✨

Want to connect with Darja? Instagram: https://www.instagram.com/darja_striletskaja?igsh=MTU3dzBlYmlteHAxaA==

This episode is sponsored by London Lash. A brand supporting lash artists with professional products, education, and tools.

Shop London Lash: https://www.londonlashpro.com/?utm_source=podcastsponsorship&utm_medium=videos&utm

Thank you for pressing play and joining me! If you would love to connect - follow and DM me. I would love to hear your stories.

Instagram: https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr

Send a text

This episode is sponsored by London Lash. A brand supporting lash artists with professional products, education, and tools.

Shop London Lash: https://www.londonlashpro.com/?utm_source=podcastsponsorship&utm_medium=videos&utm_campaign=behindthetweezers&utm_content=episode1

Enjoy an exclusive listener discount: 20% off with code KARIS20
*T&Cs apply.

Social media isn’t something you do when you have time - it needs to be part of your job.

In this episode, I’m talking honestly about why showing up online changed everything for me - even though I used to hate being on camera, worry about judgement, and convince myself no one cared what I had to say.

We cover:
• Why no one is really judging you online
• How showing up builds trust, clients, and brand opportunities
• Why brands want to see you, not just your work
• How social media can create income beyond the desk/chair
• The mindset shift that stopped me overthinking everything

If you’ve been avoiding social media but know deep down it’s holding you back - this episode is for you.

Remember: you’re just a passing moment… but the opportunities can be life changing.

Remember to follow and subscribe for o never miss an episode ❤️

This episode is sponsored by London Lash. A brand supporting lash artists with professional products, education, and tools.

Shop London Lash: https://www.londonlashpro.com/?utm_source=podcastsponsorship&utm_medium=videos&utm_campaign=behindthetweezers&utm_content=episode1

Enjoy an exclusive listener discount: 20% off with code KARIS20
*T&Cs apply.

Thank you for pressing play and joining me! If you would love to connect - follow and DM me. I would love to hear your stories.

Instagram: https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr