Beyond Demographics: Crafting Multidimensional Avatars [Ep. 10] Titelbild

Beyond Demographics: Crafting Multidimensional Avatars [Ep. 10]

Beyond Demographics: Crafting Multidimensional Avatars [Ep. 10]

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 In this episode, Laura DiBenedetto and Julia Becker Collins discuss the importance of crafting multi-dimensional avatars beyond demographics. They emphasize the need to understand the beliefs, attitudes, values, and pain points of your target audience. Demographics alone are not enough to truly understand your ideal customer. The alignment of head, heart, and wallet is crucial in attracting and retaining customers. Behaviors, motivations, and challenges play a significant role in shaping the avatar. Ultimately, 95% of purchases are made to solve problems, and understanding the underlying motivations is key to effective marketing. Takeaways 1 - Crafting multi-dimensional avatars involves understanding beliefs, attitudes, values, and pain points. 2 - Demographics alone are not enough to fully understand your ideal customer. 3 - The alignment of head, heart, and wallet is crucial in attracting and retaining customers. 4 - Behaviors, motivations, and challenges play a significant role in shaping the avatar. 5 - 95% of purchases are made to solve problems, and understanding the underlying motivations is key to effective marketing. Ideas or Questions? Contact us on our website here! Sign up for our newsletter here! Check out our Socials and Blog! Visit the Vision Blog Our LinkedIn Our Instagram Our YouTube Our Facebook Chapters: 00:00 - Introduction and Episode Title 01:45 - Importance of Avatars 05:39 - Demographics Alone are Not Enough 07:29 - Beliefs, Attitudes, Values, and Pain Points 12:45 - Head, Heart, and Wallet Alignment 21:00 - Behaviors, Motivations, and Challenges 25:58 - Purchases to Solve Problems 26:27 - Conclusion Learn more about your ad choices. Visit megaphone.fm/adchoices
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