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Better Marketing

Better Marketing

Von: Tracy Heatley
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Über diesen Titel

 Better Marketing – Marketing Magic in Minutes is a weekly podcast for service-based and professional service business owners who want clearer, calmer, more effective marketing, without the overwhelm. Hosted by Tracy Heatley, Chartered Marketer and one of the world’s first CIM Certified AI Marketing Specialists, each short episode delivers practical marketing insight you can actually use. No noise, no jargon, no chasing shiny objects. Just strategic thinking, real-world examples, and grounded guidance that fits real businesses. Every episode is designed to help you make better marketing decisions, build a stronger brand, and stay relevant in a fast-changing world, including the responsible, strategic use of AI. Tracy blends proven marketing principles with modern tools and thinking, so you’re not constantly starting again or reacting to the latest trend. Inside Better Marketing - Marketing Magic in Minutes, you’ll find: • Clear marketing strategy explained simply • Practical guidance on AI, digital, and traditional marketing • Straight-talk on what matters, what doesn’t, and why • Bite-sized actions you can apply immediately • Reassurance, clarity, and confidence for business owners doing it all Topics include marketing mindset, strategy, positioning, content, email marketing, brand voice, AI in marketing, social media, and how to avoid sporadic, reactive marketing. Some episodes include guest conversations, but the focus always stays on what you need to move forward. This podcast is not about doing more marketing. It’s about doing better marketing. With over 25 years of experience working with service-based and professional service businesses in the UK and internationally, Tracy shares insight that helps you think more clearly, feel more confident, and take action that actually moves the needle. New episodes are released weekly. Subscribe to Better Marketing – Marketing Magic in Minutes and give your business the attention it deserves.Copyright 2026 Tracy Heatley Management & Leadership Marketing & Vertrieb Ökonomie
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  • The Hidden Power of Brand Voice: Sounding Like You, Everywhere

    The Hidden Power of Brand Voice: Sounding Like You, Everywhere
    Feb 18 2026

    In this episode of Better Marketing, Marketing Magic in Minutes, I’m exploring the hidden power of your brand voice, and why sounding like you, everywhere, makes such a difference.

    Your brand voice is more than just tone, it’s the personality and consistency behind every piece of communication you share. When your voice is clear and recognisable, it builds familiarity, trust, and connection across all platforms.

    In this episode, I’ll explain why inconsistency in messaging can dilute your impact, and how defining your voice helps you show up confidently, whether you’re writing emails, posting on social media, or speaking to clients.

    We’ll look at practical ways to clarify your brand voice so that your marketing feels aligned, authentic, and unmistakably yours. When your audience knows what to expect from you, they feel more comfortable engaging and buying.

    By the end of the episode, you’ll understand how a strong, consistent brand voice strengthens your authority and makes your marketing far more effective.

    Connect with me on LinkedIn and visit my website www.tracyheatley.com, where you can download my FREE GUIDE using the promo code POD2025 to win a power-hour session with me!

    Remember, Better Marketing means better business!
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    9 Min.
  • Building Authority Online: From Expert to Thought Leader

    Building Authority Online: From Expert to Thought Leader
    Feb 11 2026

    In this episode of Better Marketing, Marketing Magic in Minutes, I’m talking about how to build authority online and move from being seen as an expert to becoming a recognised thought leader.

    Many service-based business owners are highly skilled in their work, but they struggle to communicate that expertise in a way that builds credibility and trust online. In this episode, I explain the difference between simply being knowledgeable and being visible in a way that positions you as a leader in your field.

    We’ll explore how sharing insights, experiences, and informed opinions can elevate your presence, strengthen your reputation, and attract the right clients. Authority isn’t about being louder than everyone else; it’s about being consistent, clear, and confident in your message.

    By the end of the episode, you’ll understand how to use your knowledge strategically, show up with purpose, and build a stronger online presence that supports long-term growth.

    Connect with me on LinkedIn and visit my website www.tracyheatley.com, where you can download my FREE GUIDE using the promo code POD2025 to win a power-hour session with me!

    Remember, Better Marketing means better business!
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    10 Min.
  • AI Myths Busted: What’s Real, What’s Hype, and What Actually Works

    AI Myths Busted: What’s Real, What’s Hype, and What Actually Works
    Feb 2 2026

    In this episode of Better Marketing, Marketing Magic in Minutes, I’m talking about why artificial intelligence is becoming an essential tool for service-based business owners, even if it all feels a bit overwhelming right now.

    AI is moving quickly, and it’s easy to worry that it might replace your voice, your creativity, or what makes your business unique. In this episode, I want to reassure you that AI isn’t here to take over, it’s here to support you. Used properly, it can bring clarity, save time, and take the pressure off your marketing.

    I’ll explain how tools like ChatGPT can help you work more efficiently while staying firmly in control of your message, your tone, and your brand. Rather than diluting your individuality, AI can actually help amplify it.

    By understanding how to use AI confidently and intentionally, you can level the playing field with larger businesses and access smarter marketing approaches without losing what makes your business human.

    Connect with me on LinkedIn and visit my website www.tracyheatley.com, where you can download my FREE GUIDE using the promo code POD2025 to win a power-hour session with me!

    Remember, Better Marketing means better business!
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    8 Min.
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