In this solo episode, Mary breaks down where nonprofits should actually spend their time when planning fundraising events — and where effort often gets misplaced. She walks through two common planning scenarios, sharing how to balance relationship-building with logistics, prioritize activities that drive real return, and avoid overspending without sacrificing impact. The conversation also digs into what makes an event “worth it,” from net revenue and donor retention to staff energy and burnout. A grounded, strategic listen for nonprofit teams looking to fundraise more thoughtfully.

SHOW NOTES:

Learn more about Mary and her business: https://epevents.org/

Register interest for the 2026 Better Events Conference: https://forms.gle/caX87sth8DpgyZPi6

Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest

Want our updated free run of show template? Send us an email at bettereventspod@gmail.com

THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!——FOLLOW US ON INSTAGRAM:

@bettereventspod

@loganstrategygroup_events (Logan)

@epeventsllc (Mary)

While event themes and visuals get most of the attention, the production decisions behind the scenes are what truly shape how an event feels. In this solo episode, Logan unpacks the choices that matter most — from flow and staffing to rehearsal, timing, and the small details that quietly save the day. Drawing from real event experience, she shares where to focus your energy when everything feels important. A perspective-shifting listen for anyone responsible for making events run well.

SHOW NOTES:

Learn more about Logan and her business: https://www.loganstrategygroup.com/

Register interest for the 2026 Better Events Conference: https://forms.gle/caX87sth8DpgyZPi6

Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest

Want our updated free run of show template? Send us an email at bettereventspod@gmail.com

THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!

——

FOLLOW US ON INSTAGRAM:

@bettereventspod

@loganstrategygroup_events (Logan)

@epeventsllc (Mary)

Managing a team is one of the biggest shifts many event pros make — and it rarely comes with a manual. In this episode, Owner and Event Strategy Lead of Synchronocity Events, Alex Martin joins us to share lessons from growing and supporting event teams over time. We talk about healthy communication, balancing involvement with autonomy, and how to tell the difference between people problems and systems problems. Thoughtful, real-world guidance for anyone stepping into leadership.

SHOW NOTES:

Connect with Alex Martin:

Website: www.synchronicity-events.com

Instagram: @synchronicity.events - https://www.instagram.com/synchronicity.events/?hl=en

LinkedIn: https://www.linkedin.com/in/alexmartinevents

Register interest for the 2026 Better Events Conference: https://forms.gle/caX87sth8DpgyZPi6Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latestWant our updated free run of show template? Send us an email at bettereventspod@gmail.comTHANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)