In this episode, Frances speaks with strategic communication expert and Think Room CEO, Liora Kern, about how coaches can use AI in their marketing without losing their voice, values, or humanity.

They explore:

• What Generative Engine Optimization (GEO/AIO) is and why it matters more than traditional SEO
• How to define your “DNA key” – the unique voice, story, and stance that should sit behind all your marketing
• Practical ways to use tools like ChatGPT, Perplexity, Claude, Granola and others – even if you’re just starting
• How to brief AI properly so it sounds like you, not like generic “AI language”
• Privacy, ethics, and why your business can benefit from AI without pretending to be a robot or burning out

If you’re a life or executive coach feeling both curious and cautious about AI, this conversation will help you understand what’s possible, what to watch out for, and how to stay credible, ethical, and human in the age of algorithms.

In this episode, BBB community member, Fiona Partington, shares her story of transition and what has inspired to grow her coaching business in 2026.

She talks about joining Better Bolder Braver in July 2024 after discovering it through an AoEC alumni session, and why the community model matters more to her than consuming marketing content alone.

She describes trying to work through The Coach’s Marketing Journey alongside a demanding job, and how the live sessions, chapter-based check-ins, and confidence focused reflections have helped her stay connected and keep moving.

Fiona outlines the coaching work she is building, including her role with Future Dreams, a breast cancer support charity in North London. She explains the two client groups she is most drawn to, people navigating work / life balance decisions and people making big life changes around career, family, and location. The common thread is rebuilding confidence during transition.

She also addresses her relationship with marketing, moving from discomfort about self-promotion to a clearer view that marketing is simply how people find out a safe space exists. She shares her preference for one-to-one, human centred coaching over personality based approaches, and her belief in word of mouth rather than chasing vanity metrics. Fiona is active on LinkedIn and is currently building her presence without a website.

Finally, Fiona speaks candidly about integrating her own health experience as a breast cancer survivor into her work, including what she has learned about acceptance and the reality of “never going back to normal”. She closes with her next steps for 2026, including joining the January Coach’s Marketing Journey sprint and building a sustainable balance between cancer related coaching and wider transition work.

In this final episode dedicated to the Better Bolder Braver Coach’s Marketing Journey (CMJ) course, Betty and Bruno guide you through the sixth and final chapter: Journey—where all the pieces come together into a sustainable, ethical, and purpose-led marketing strategy.

This chapter helps you map out both your client’s journey—from where they start to where they aspire to be—and your own journey as a coach and marketer. You’ll explore how to align your content with your client’s progression, craft messaging that speaks to a smallest viable audience, and clearly communicate the outcomes and process of working with you.

Alongside practical tools like journey and content mapping, you’ll be encouraged to refine your purpose, reflect on your course experience, and continue building a marketing approach that puts your clients first—while remaining grounded in your own values.

If you’re ready to step forward with a marketing plan that truly reflects who you are and how you help, this episode offers the clarity and encouragement to do just that.

Learn more about the course here: https://betterbolderbraver.com/coachs-marketing-journey