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Best Story Wins

Best Story Wins

Von: Column Five
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 Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands.

Tune in to hear expert insights, hard-won lessons, and key strategies to take your own marketing efforts to the next level.Column Five Erfolg im Beruf Management & Leadership Marketing & Vertrieb Ökonomie
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  • AI Content Volume Won’t Save You with Jessica Rosenberg Head of Brand at AirOps

    AI Content Volume Won’t Save You with Jessica Rosenberg Head of Brand at AirOps
    Jan 22 2026
    Your brand content isn’t “scaling.” It’s getting cloned into beige mush by AI—and your buyers can smell it. In a world where everyone can publish 10x more, “more” doesn’t win. Better wins.

    In this episode, Jessica Rosenberg (Head of Brand at AirOps) delivers the reality check B2B teams keep dodging: AI doesn’t make marketing magically faster—it makes mediocre faster. Jessica unpacks why AI search raises the stakes on quality, how “AI-first” brands build movements (not feature piles), and why the new moat isn’t content volume—it’s taste, narrative, and systems that actually improve over time. If your strategy is “prompt → post → pray,” this one’s going to sting (in a helpful way).

    We also explore:
    • The brand-building cheat code in 2026: education that changes behavior, not sales enablement in a trench coat
    • The two-pizza team advantage: how a tiny crew shipped a six-week rebrand with speed and sanity
    What a real AI workflow looks like (hint: it’s not a prompt with a fancy name)
    And much more.
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    45 Min.
  • AI Visibility Is The Only Way to Win with Artem Kubatkin of Attune

    AI Visibility Is The Only Way to Win with Artem Kubatkin of Attune
    Jan 15 2026
    Your SEO traffic isn’t “dipping.” It’s getting mugged in broad daylight by AI Overviews and answer engine output.

    In this episode, Artem Kubatkin of Attune lays out the uncomfortable new reality: AI assistants are becoming the first stop in the buyer journey—and they don’t “browse.” They decide. Artem breaks down what it really takes to show up inside high-intent AI conversations (and why most brands are accidentally training the models to ignore them).

    We also explore:
    • The 3 pillars of AI visibility: coverage, structure, authority—and how they map to modern content strategy
    • Why AI answers are non-deterministic (and why measuring “one prompt” is fake confidence)
    • How “first paragraph” becomes the new “first page” in a voice-first world
    • The underrated power move: fixing brand misalignment across directories and third-party sources
    • Why YouTube and timecodes may be the most practical AEO play hiding in plain sight
    • And much more.
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    43 Min.
  • Taste as a Secret Weapon with Jeff Stark of Suki AI

    Taste as a Secret Weapon with Jeff Stark of Suki AI
    Jan 8 2026
    Your brand isn’t losing to “faster” AI teams. It’s losing to the ones protecting their humanity. As generative tools flood feeds with beige, lookalike creative, the real threat isn’t robots—it’s your team quietly lowering the bar. Are you using AI to unlock better ideas…or to justify shipping forgettable work faster?

    In this episode, Jeff Stark, Head of Creative at Suki AI, gets brutally honest about what AI can’t do: develop taste, earn trust, or build a point of view. He shares how Suki—an AI healthcare company—thinks about ambient clinical intelligence and why their creative approach starts with real clinicians, real stories, and craft that doesn’t feel like it came out of a content vending machine.

    We also get into:
    • Rebrands as high-stakes bets: the real variable isn’t color—it’s courage.
    • Art vs. design: why “beautiful but useless” is the most expensive mistake in B2B.
    • Jazz-room leadership: running creative teams like improv, not assembly lines.
    • AI as assist, not author: a “bookend” model that keeps humans in the creative core.
    • Living an integrated life and how one’s faith and beliefs should show up in every aspect of their lives.
    • And much more.
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    47 Min.
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