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Believe in Yourself Before It's Too Late

Believe in Yourself Before It's Too Late

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 You don’t build generational success by accident. You build it through relationships, resilience, and long-term thinking. Nick turns the mic on Justin for a deep dive into his family’s five-generation business legacy, the realities of building and selling a national food company twice, and the mindset required to survive pressure, failure, and uncertainty at scale. This episode explores co-packing, commercialization, customer relationships, leadership during crisis, and why psychology matters more than skillset in business. Justin also shares lessons from high-performance coaching, investing, AI, and legacy, offering a real-world look at what it takes to win long term. Key Takeaways 🟦 Building generational businesses requires patience and adaptability 🟦 Relationships matter more than transactions 🟦 Speed and execution create competitive advantage 🟦 Psychological resilience outweighs technical skill 🟦 Crisis reveals leadership 🟦 Legacy is about people, not just profit 00:00 Introduction 01:13 Justin's Family Business History 04:33 Co-Packing and Commercialization 09:11 Customer Relationships and Business Growth 12:44 Challenges and Resilience During the Pandemic 14:23 AI And The Future of Food Industry 17:11 The Importance of Speed and AI Adoption 18:33 High Performance Coaching Insights 22:27 Investment Strategies and Family Office 26:56 Legacy and Life Philosophy 28:51 Conclusion and Final Thoughts 🔔 Subscribe for weekly episodes of Born to Be Great — real conversations on discipline, leadership, and becoming who you’re capable of being. Born To Be Great: ⚪ Born To Be Great Instagram ⚪ Born To Be Great YouTube
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