In this episode of Be Truly Heard, coach and voice expert Anne Leatherland welcomes PR strategist Carrie Eddins, also known as the Blondpreneur, for a candid conversation about visibility, authority and the art of pitching yourself in ways that feel authentic and values led. Carrie shares her journey from struggling entrepreneur to PR expert, revealing how embracing media opportunities transformed her business and confidence.

Together, Anne and Carrie explore the importance of “reading the room” before “leading the room” and why understanding your audience is crucial for becoming a bookable guest. Carrie offers practical advice for women in business who want to be seen and heard, including the need to simplify your message for mainstream audiences and the value of storytelling in building genuine connections.

The discussion also delves into the challenges women face around judgement and self-critique, referencing the authority gap and the impact of societal expectations. Carrie encourages listeners to advocate for themselves, embrace their unique stories, and take courageous steps towards greater visibility - even when confidence feels elusive.

Key Takeaways

Visibility in business is about more than expertise; it’s about understanding and connecting with your audience.

“Reading the room” is essential - do your research, tailor your pitch, and show you understand the needs of each media outlet.

Women often hold back due to fear of judgement, but self-advocacy and authenticity are powerful tools for overcoming these barriers.

Storytelling and simplicity are vital - share real experiences and avoid jargon to resonate with a wider audience.

The B2B and trade press offer overlooked opportunities for sharing specialist knowledge and attracting meaningful work.

Confidence grows through action; courage is the first step to being truly heard.

Best Moments

“You’ve got to be able to read the room to lead the room.”

“If you can read the room, you can lead the room anywhere.”

“It’s about really backing yourself, no matter how you perform in the media.”

“Sometimes telling these stories, even though they were painful for us at the time, helps us connect with our audience.”

“Confidence is a very movable thing… if we’re waiting for it, it will never happen.”

About the Guest

Carrie Eddins is a PR strategist known for her inclusive and holistic approach to helping trailblazing business owners, especially women, gain visibility in the media. Her work focuses on empowering clients to pitch themselves authentically and build authority through storytelling and connection.

Find out more: Connect with Carrie via her website and social channels.

About the Host

With over 28 years’ experience, Anne Leatherland helps clients develop vocal confidence and personal growth. Her holistic approach bridges science, education and the performing arts, supporting women to be truly heard in business.

Find out more: ​​https://anneleatherland.co.uk/