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Most people who buy the wrong franchise did not do the wrong things. They did the right things incompletely. This episode gives you the version of franchise due diligence that actually protects buyers, not just the version that ticks the legal boxes.

In this episode of The Human in Franchising, Belinda Bradley and Julie Taylor cover the complete due diligence framework for franchise buyers. Including the one piece of information most AI tools and US-sourced guides tell you to request that does not legally exist in the UK context, and what to do instead.

WHAT YOU WILL LEARN

What a franchise discovery day is designed to do, and what it is not designed to surface

The Franchise Fit Matrix™ from the buyer's perspective, what it actually measures across five dimensions

The Relationship Readiness Five Questions, the due diligence most buyers skip and why it predicts their experience most accurately

What the ramp-up period actually costs and why almost nobody prepares for it

Three things to do before you sign, regardless of how long you have been in the research process

RESOURCES MENTIONED

Franchise Fundamentals Programme, eight modules for serious franchise buyers. £222+VAT: Publishing in July 2026.

Before You Buy a Franchise Guide, free. The honest UK-specific guide for buyers:

Before you Buy a Franchise Guide

ABOUT THE HUMAN IN FRANCHISING

The Human in Franchising is the podcast that tells the honest version of franchising.

Hosted by Belinda Bradley and Julie Taylor, 60+ years of combined franchise experience across franchise model design, franchisee recruitment, buyer education, and network development in the UK and internationally.

Honest. Grounded. Commercial. No hype. No easy answers.

FREE RESOURCES

Franchise Readiness Assessment, free

Before You Buy a Franchise Guide, free

THE COLLECTIVE

Private community for franchisors, franchisees, and franchise professionals.

Free monthly masterclasses included. £33+VAT/month

SUBSCRIBE - The Human in Franchising Podcast

New episodes every fortnight on Thursdays at 11:11 CEST.

FIND US

Website: runofranchising.co.uk

Landing page: runofranchising.co.uk/podcast-the-human-in-franchising

LinkedIn - Belinda Bradley

LinkedIn - Julie Taylor

LinkedIn - Runo Franchising

LinkedIn - Franchise Energetics

Email: hello@runofranchising.com

AI will give you franchising information. It will not read the brand, the numbers, or the person. That is the product of decades inside the sector, and a methodology built around the humans franchising depends on.

Runo Franchising incorporating Franchise Energetics · Runo Ltd · Company No. 14379622

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