Today I’m talking about how to start investing, even if you don’t have lots of money.

I’m sharing a few reflections from my stay at the One H Hotel in Melbourne, and what stood out to me about their customer experience and sustainable approach. I also give you an update on the Beauty Industry Leaders Business Retreat in Vietnam, including some of the incredible attendees and guest speakers who’ll be joining us.

Then I take you through my own investment journey and what I’ve learned about building real financial literacy as a business owner. I break down different ways to invest - like property, ETFs, and commodities (especially silver) - and why I believe it’s so important to make intentional decisions with your profits so you can create long-term wealth and feel more protected in uncertain times.

In this episode, I’m covering:
✨ What beauty businesses can learn from premium customer experience
✨ Vietnam retreat updates + what to expect
✨ How I think about investing when you’re starting small
✨ Property vs ETFs vs commodities (and why silver interests me)
✨ Why investing in your skills, branding, marketing, sales, and finances comes first
✨ How to use profit strategically to build wealth over time

If investing has felt overwhelming or “not for you,” this episode will help you simplify it, do your own research, and start taking action - one step at a time.

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

Today we’re wrapping up the Marketing Series with Part 6 - and this episode brings everything together. I’m breaking down how to structure any piece of content so it not only lands with your audience, but actually drives action and conversion.

I also reflect on the lingering challenges coming out of 2025, the delayed setup of my podcast studio, and the wider sense of uncertainty I’ve been hearing in conversations across the beauty industry. Using the transition from the Year of the Snake to the Year of the Horse as a backdrop, I talk about the importance of reflection, clarity, and intentional momentum in both business and marketing.

In this episode, I’m covering:
✨ The behind-the-scenes realities of business delays and navigating uncertainty in the industry
✨ Why reflection is a critical part of growth before pushing forward
✨ How the Hook, Relevance, Value, and Call to Action framework works
✨ How this structure aligns with the psychology of decision-making
✨ Real-world examples of how to apply the framework across different beauty businesses
✨ Why intentional structure is the key to higher-impact, higher-converting content

This episode is all about clarity and execution. When you understand how to structure your content - and why each part matters, creating content becomes simpler, more confident, and far more effective at converting the right audience.

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

Today we dive into Part 5 of the Marketing Series - and this is an important one. I’m breaking down why relying on a single post will never convert your audience, no matter how good it is, and how using multiple content formats strategically is what actually drives results. Different formats exist for different reasons, and understanding how they work together is key to moving your audience from awareness to action.

In this episode, I’m covering:
✨ Why having a dedicated studio space can elevate your professionalism and consistency
✨ The realities of building behind the scenes - timelines, logistics, and problem-solving
✨ Why one post alone won’t convert (and why that’s not a failure)
✨ How different content formats - reels, carousels, stories, emails, and DMs - each support a different stage of the buyer’s journey
✨ The role of content in building trust before asking for a sale
✨ How to combine multiple formats into intentional campaigns that increase engagement and conversions

This episode is all about shifting your mindset around content. When you stop expecting one piece of content to do all the work - and start using formats intentionally - your marketing becomes more sustainable, more effective, and far less frustrating.

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/