Mark Victor Hansen sold 500 million books with Chicken Soup for the Soul. In this clip from Be Wealthy Podcast Ep #29, he breaks down the seven beliefs that keep people broke. Unworthiness, naivete, self-doubt, fear, pattern paralysis, disconnection, and not being present. He also tells the Reverend Ike story about Harlem vs. Fifth Avenue that explains why broke people stay broke even when you hand them money.

TIMESTAMPS

0:00 Unworthiness

1:09 Naivete

1:31 Self-Doubt

2:11 Fear

2:21 Pattern Paralysis

2:56 Disconnection

3:42 Present-Time Availability

4:49 Books That Change People

WATCH THE FULL EPISODE

Be Wealthy Podcast Ep #29: Mark Victor Hansen - The Man Behind 500 Million Books

https://www.youtube.com/watch?v=eONaDKU_7pU

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ABOUT THE SHOW

The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business, then teaches them how to think about their money. Because wealth is far more than money, it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

Mission: Get Free.

DISCLAIMER

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.

Mark Victor Hansen - The Man Behind 500 Million Books | Be Wealthy Podcast Ep #295

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Mark Victor Hansen co-created Chicken Soup for the Soul, sold over 500 million books, and built a $1 billion licensing empire. In this conversation, he walks through going bankrupt at 26, getting rejected by 144 publishers, selling books during the OJ Simpson trial, and the seven beliefs that keep most people broke. He also breaks down how he made $157 million from dog food without manufacturing a single bag.

TIMESTAMPS 0:00 Introduction 1:39 Going Bankrupt at 26 5:20 Finding Your Mentor 7:05 Chicken Soup Origins 10:17 144 Publisher Rejections 14:05 $50K Per Rejection 17:58 The Aladdin Factor 21:44 OJ Trial Book Promotion 26:56 Risk and Rejection 33:36 Stories Create Wealth 38:15 Homeless Twice to Billions 44:19 Income vs Real Wealth 47:32 Affirmations That Work 52:09 The Mastermind Principle 56:54 Seven Limiting Beliefs 1:04:22 What entrepreneurs are overlooking in business 1:10:10 Daily Journaling Practice 1:14:08 Building Your Inner Circle

BOOKS MENTIONED

- Chicken Soup for the Soul by Mark Victor Hansen & Jack Canfield

- The Aladdin Factor by Mark Victor Hansen & Jack Canfield

- Ask! The Bridge from Your Dreams to Your Destiny by Mark Victor Hansen & Crystal Hansen

- One Minute Millionaire by Mark Victor Hansen & Robert Allen

- The Richest Man in Babylon by George S. Clason (Mark is writing a 2.0 version)

- How to Think Bigger by Mark Victor Hansen

- Gifted Hands by Dr. Ben Carson

- Reverend Ike (biography) by Mark Victor Hansen & Crystal Hansen

- Resurrection by Neville Goddard

- Legacy by Mitzi Purdue (Mark's biography)

GET CONNECTED

Website: www.BeWealthy.com

YouTube: youtube.com/@bewealthybrett

Instagram: instagram.com/bewealthybrett

Facebook: facebook.com/brettbewealthy

X/Twitter: x.com/bewealthybrett

FREE RESOURCES Free Tools & Downloads: bewealthypodcast.com

Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

Infinite Banking Education: SaveLikeaBank.com

Self-Directed IRA: MaxOutRetirement.com

Trust & Entity Structure: SetupMyEstate.com

Off-Market Deals & Direct Mail: TheMagicMailers.com

1031 Exchange: Exchange1031Now.com

Bookkeeping & Financial Services: BooksOffMyPlate.com

PPC & Digital Marketing for RE Investors: ScaleMyDeals.com

ABOUT THE SHOW The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business - then teaches them how to think about their money. Because wealth is far more than money - it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell. Mission: Get Free. DISCLAIMER Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.

Didn't watch the full Ali episode? Here is an important clip that could help improve your life.

Watched the full thing? See you next week with an incredible episode. This guest sold over 500 million books. Can you guess who?

Episode: Ali Nasser — Return on Life Experience, Race Car Business Lessons & The Power of Presence

Guest: Ali Nasser — CEO, Entrepreneur & Bestselling Author of The Business Owner's Dilemma

Host: Brett Tanner

Brett sits down with Ali Nasser to explore how entrepreneurs can get more return on their life experience. Ali draws powerful analogies between endurance racing and running a business, breaks down the difference between "more" and "better," and shares why presence is the greatest gift you can give. They cover early money memories, the point of optionality, wealth habits of the ultra-successful, and why retirement is the worst word for an entrepreneur.

0:00:00 — Intro 0:01:15 — How Brett Discovered Ali 0:02:30 — Ali's Endurance Racing Passion 0:04:15 — Can't Brake and Accelerate Together 0:05:30 — Process vs. Innovation Balance 0:06:15 — Lap Times as Business Scorecards 0:07:00 — Fastest Line Isn't the Tightest 0:09:15 — Bridging Operations and Sales 0:11:00 — Measurables Settle the Debate 0:12:30 — Defining Return on Life Experience 0:13:15 — Earliest Money Memories 0:15:30 — Mansion vs. Modest Family 0:17:00 — Earning Beyond Basic Needs 0:18:00 — Providing for Family at 13 0:19:00 — Running Old Money Programs 0:20:15 — Paradigms That Get Cemented 0:22:45 — London to Houston Culture Shock 0:26:15 — Danger of Binary Thinking 0:29:00 — Start Where You Agree 0:30:15 — Wired as an Entrepreneur 0:32:00 — Brett's Corporate Wake-Up Call 0:33:30 — Letting Kids Find Their Best 0:35:30 — Parents' Money Mistakes and Wins 0:37:45 — Wealth Means Wellbeing 0:39:45 — The Point of Optionality 0:41:15 — Billionaire vs. Content Entrepreneur 0:42:15 — Better Beats More 0:43:00 — The $12M Happiness Threshold 0:44:45 — Wealth as Master vs. Tool 0:47:15 — Chasing Shiny Objects 0:50:00 — Discipline to Say No 0:52:15 — Ali's Wealth Habits 0:54:30 — Essentialism in Practice 0:56:15 — $50K Divorce Bill Turning Point 0:57:45 — Betting on Yourself in Sales 0:59:15 — Hiring Wrong Managers Cost Millions 1:02:15 — Most Dangerous Dilemma Today 1:05:45 — ROLE Framework Walkthrough 1:09:30 — Ali's Ideal Time Allocation 1:10:45 — Why Entrepreneurs Shouldn't Retire 1:12:00 — Brett's Dad Working at 84 1:14:45 — Presence Is the Greatest Gift 1:16:45 — Phone Stack Explained 1:19:00 — No Phones Even in Bathrooms 1:20:00 — $20 Burner Phone Solution 1:23:45 — Three Life-Changing Books 1:25:15 — Best Purchase Under $200 1:26:30 — Advice to His 21-Year-Old Self 1:27:30 — Where to Find Ali

1. You can't hit the brake and the gas at the same time. When pivoting in business, slow down first, turn, then accelerate. Trying to do both unsettles the car — and the team.
2. The fastest line isn't the tightest line. Carry momentum through turns. Wide, smooth pivots beat sharp, jarring ones.
3. Hit your Point of Optionality? Pause and reassess. Many entrepreneurs blow past the point where they have "enough" without ever stopping to ask what they actually want.
4. Wealth is a tool, not a scoreboard. Its purpose is freedom — to live in alignment with your values.
5. Better is better. Stop defaulting to "more" as the only measuring stick.
6. Phone Stack your dinners. Phones in a pile, timer on, first person to check picks up the...

In this episode of the Be Wealthy Podcast, Brett Tanner and co-host Katelyn Mitchell break down how wealthy agents actually think about money—and why most people struggle to build lasting wealth despite high incomes.

Together, they walk through practical financial models the wealthy use to make better decisions around spending, saving, housing, investing, and retirement. Brett and Katelyn explain how to calculate the net worth and passive income you truly need to live your ideal life, why burn rate matters more than you think, and how expectations play a major role in happiness.

This conversation is a step-by-step guide for agents and entrepreneurs who want clarity, structure, and confidence in their financial decisions—so money supports freedom, not stress.

1. Wealth starts with better decision-making models. High earners still struggle without clear financial frameworks.
2. Burn rate is the foundation of every financial plan. You can’t build wealth if you don’t know what you actually spend.
3. Net worth and passive income must grow together. Tracking both gives a clearer picture of long-term freedom.
4. Housing decisions shape your entire financial future. Being “house rich and cash poor” delays freedom.
5. Saving 20% is the minimum standard. Consistency matters more than perfection.
6. Growing income beats extreme expense cutting. There’s a limit to what you can cut—but income growth is scalable.
7. Wealth is a long-term game. Gamifying progress helps maintain discipline and momentum.

00:00 – Welcome and episode overview

01:00 – Why wealthy people use financial models

05:00 – Business models vs personal money decisions

10:30 – Expectations, happiness, and net worth

15:00 – Why burn rate matters

19:00 – Housing decisions and the 30% rule

24:30 – Net worth targets and retirement math

30:00 – Tracking passive income vs net worth

35:30 – Expense discipline and lifestyle inflation

41:00 – Saving 20% and eliminating waste

47:00 – Gamifying wealth and long-term planning

52:00 – Three-step framework to build wealth

56:00 – Final action steps and closing thoughts

1. Buy This, Not That – Sam Dogen
2. The Seven Day Weekend – Ricardo Semler

1. Be Wealthy Calculator
2. 👉 https://bewealthycalculator.com
3. (Referenced for modeling retirement and children’s Roth planning)
4. Be Wealthy Spreadsheets & Exercises
5. (Brett and Katelyn explicitly state these will be included in the show notes)

1. Burn Rate Tracking
2. 20% Savings Rule
3. Net Worth vs Passive Income
4. Housing Expense Ratios (30% Rule)
5. Financial Models for Life Decisions
6. Gamifying Wealth
7. Income Optimization
8. Long-Term Financial Planning

🚨 BE WEALTHY WEBSITE 🚨

👉 www.BeWealthy.com

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In this episode of the Be Wealthy Podcast, host Brett Tanner sits down with financial educator and infinite banking expert Kyle Fuller to unpack how wealthy individuals think differently about money, liquidity, and control.

Kyle shares his personal journey growing up in a large family, witnessing financial hardship during the 2008 crisis, and how those experiences shaped his philosophy around cash flow, reserves, and long-term wealth planning. Together, Brett and Kyle break down why education must come before investing, how poor liquidity destroys otherwise good strategies, and why following the crowd is one of the fastest ways to lose money.

This conversation dives deep into infinite banking, wealth foundations, cash flow over net worth, and how to build a financial system that creates freedom — not stress.

1. Education comes before investing. You must understand the game before you play it.
2. Liquidity is survival. Without reserves, even “good” investments can fail.
3. Cash flow beats net worth. Income today creates freedom; paper wealth does not.
4. Don’t follow the crowd. Investing without a personal strategy leads to losses.
5. Wealth requires control, not complexity. Simple systems outperform scattered strategies.
6. Banks play a different game — and so should you. Learning how banks think changes how you manage money.

00:00 – Welcome and episode overview

00:45 – Kyle Fuller introduction and infinite banking focus

02:00 – Childhood money environment and family background

04:45 – The impact of the 2008 financial crisis

06:15 – Learning the importance of liquidity

08:00 – Why most people invest without a clear plan

10:00 – Defining investing criteria and risk tolerance

13:45 – Cash flow vs net worth and lifestyle design

16:45 – Money, time, and talent as limited resources

20:30 – Discovering infinite banking and whole life insurance

29:15 – How infinite banking actually works

35:00 – Using policies to finance major purchases

43:00 – Redirecting cash flow and controlling money

51:00 – Car financing example and long-term impact

59:30 – What wealth really means today

01:04:30 – Books, advice to his younger self, and final thoughts

Books & Concepts Mentioned

1. Becoming Your Own Banker – Nelson Nash
2. Infinite Banking Concept
3. Cash Flow vs. Net Worth
4. Liquidity & Financial Reserves
5. Risk / Return / Noise Framework

Organizations & Education

1. FACT Financial
2. Be Wealthy Mastermind

⚠️ GUEST LINKS (KYLE FULLER)

1. Factum Financial Educational Resources
2. Kyle Fuller & Factum Financial Facebook Link
3. Kyle Fuller & Factum Financial Instagram
4. Kyle Fuller & Factum Financial LinkedIn

In this episode of the Be Wealthy Podcast, Brett Tanner sits down with his longtime CPA, tax strategist, and trusted advisor Brian Muia for a deep dive into entrepreneurship, wealth-building, and advanced tax strategy.

Brian shares his journey from growing up with limited resources to building and exiting multiple businesses, including companies in software, steel recycling, and accounting. He breaks down how early lessons around hard work, leverage, and replaceability shaped his entrepreneurial mindset — and why building a business that doesn’t rely on you is the key to true freedom.

The conversation goes deep into passive income, leverage, exits, subscription-based businesses, and the latest tax strategies from the “Big Beautiful Bill.” Brian explains how smart planning around depreciation, Section 179, QSBS, and opportunity zones can dramatically accelerate wealth creation for entrepreneurs and real estate investors.

This episode blends real-world business lessons, mindset, and highly tactical tax insights every serious entrepreneur should understand.

1. Hard work is the foundation — leverage creates freedom.
2. Entrepreneurs must learn to replace themselves to build sellable businesses.
3. Wealth is the ability to choose what you work on.
4. True wealth isn’t money — it’s control over your time and focus.
5. Leverage people, systems, and capital early.
6. Businesses grow when you stop doing everything yourself.
7. Passive income takes time — not shortcuts.
8. It can take 10+ years to truly remove yourself from operations.
9. Subscription businesses attract buyers.
10. Recurring revenue models are highly attractive to private equity.
11. Tax strategy accelerates wealth.
12. Smart planning can preserve millions in capital for reinvestment.
13. Replaceability increases business value.
14. If the business can’t run without you, it’s not sellable.

00:00 – Welcome and introduction to Brian Muia

02:30 – Brian’s upbringing and early money lessons

05:15 – How wealth and freedom are defined

08:00 – First entrepreneurial business and learning leverage

13:00 – Work ethic, discipline, and John Wooden lessons

17:00 – Building a business that doesn’t rely on you

21:00 – Systems, leadership, and becoming replaceable

26:00 – Pivoting, iteration, and entrepreneurship reality

30:30 – Major business exits and scalable thinking

35:00 – Opportunities in trades and subscription businesses

40:00 – Why tax strategy matters for...

In this episode of the Be Wealthy Podcast, Brett Tanner and Katelyn Mitchell break down the real reasons why most real estate professionals never become millionaires — even when they earn great income.

Using Warren Buffett’s wealth philosophy as a foundation, Brett explains how long-term thinking, compounding, and disciplined decision-making create real wealth over decades — not overnight. Together, Brett and Katelyn unpack common financial traps like overleveraging, emotional decision-making, lifestyle inflation, and constantly “visiting” your capital.

This episode dives deep into wealth models, cash flow strategy, debt discipline, and how small financial choices compound into massive outcomes over time. If you’ve ever felt “behind” financially or confused about why hard work hasn’t translated into wealth yet, this conversation brings clarity, structure, and a proven path forward.

• Wealth is built over decades, not years. Compounding rewards patience and consistency.

• Emotional decisions destroy wealth faster than bad math. Models remove emotion.

• Your primary residence can either support your wealth plan — or sabotage it.

• Cash flow creates freedom; paper wealth creates stress.

• Overleveraging and chasing zero-money-down deals increase risk, not returns.

• The wealthy buy income-producing assets before upgrading lifestyle.

• Liquidity feels safe, but excess cash loses to inflation.

• Debt is a tool — but only when tied to cash-flowing assets.

• Small decisions, repeated consistently, create massive long-term outcomes.

• Feeling “behind” is normal — even Warren Buffett felt it.

00:00 – Welcome to the Be Wealthy Podcast

01:15 – What Really Stops People From Becoming Millionaires

03:45 – The Rattlesnake Story & Why You Need a Financial Plan

06:15 – Studying Warren Buffett’s Wealth Philosophy

08:30 – Why Being “Weird” Is Often the Path to Wealth

11:45 – Buffett’s Home Purchase & Radical Financial Discipline

14:00 – Emotional Decisions vs. Financial Models

17:00 – The 30/30/3 Rule for Buying a Primary Residence

20:00 – Why Most People Overbuy Their Homes

23:00 – The Cost of Lifestyle Inflation

27:00 – Cash Flow vs. Paper Wealth

30:00 – Why Compounding Feels Slow… Until It Doesn’t

34:00 – Why Buffett Felt “Behind” at Age 43

37:00 – Inflation, Opportunity, and Cash Reserves

42:00 – The Danger of Constantly “Visiting” Your Capital

47:00 – Debt Discipline & Overleveraging Mistakes

52:00 – Why Zero-Money-Down Isn’t Something to Brag About

57:00 – Creating Cash Flow Before Upgrading Lifestyle

1:01:00 – Final Thoughts on Long-Term Wealth Thinking

People & Concepts Mentioned

1. Warren Buffett & Charlie Munger
2. Berkshire Hathaway Cash Strategy
3. Albert Einstein on Compound Interest

Books Mentioned

1. The Compound Effect – Darren Hardy