This week’s episode centers around two major AI developments in gaming. Unity claims its upcoming AI beta will allow developers to prompt full casual games into existence. At the same time, Meta has begun embedding Manus AI into Ads Manager, signaling deeper automation inside UA workflows. The industry is clearly shifting — but whether this is real product evolution or investor-driven positioning remains the big question.

🧠 CORE INSIGHTS

1️⃣ Unity Is Selling the “No Code” Dream

Prompt-based game creation sounds revolutionary. But fully AI-generated casual games are not realistically replacing studios yet. Templates and tooling? Yes. Instant hits from text prompts? Not there.

2️⃣ AI’s Real Impact Is Marketing

Creative generation, playables, automation workflows — that’s where AI is actually changing mobile gaming today. Not full game engines.

3️⃣ Meta Is Signaling AI Monetization

Manus AI inside Ads Manager is less about utility and more about showing investors measurable AI impact. Automation + reporting + agents = Wall Street comfort.

4️⃣ M&A & Global Power Shifts Continue

ByteDance potentially selling Moonton to Saudi-backed Savvy signals broader strategic repositioning in gaming.

5️⃣ Regulators Are Watching

The UK's ban on Call of Duty’s ad shows edgy marketing still has limits. Creative boundaries matter.

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Podcast:

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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