In this episode of the B2B eCommerce Show, Justin King sits down with Bob Lewis, a longtime leader in B2B eCommerce and product information strategy with over 20 years of experience helping distributors succeed online.

As a founder of Enterworks, one of the original PIM companies, Bob helped shape how product information became a core driver of digital commerce. He later launched B2X Partners, advising distributors and manufacturers on digital strategy, technology selection, and eCommerce launches. Today, at Impaqx, Bob focuses on delivering eCommerce solutions that work in the real world, drawing from experience across more than 200 client engagements.

Together, Justin and Bob break down what actually drives distributor eCommerce success, why leadership matters more than tools, and how customer-centric thinking helps independents compete with national players.

Key topics include:
• Why product content is foundational to B2B eCommerce
• How independent distributors compete with larger nationals
• The shift from catalog-driven to customer- and job-centric commerce
• Why ERP systems often limit digital progress
• What real digital transformation looks like in distribution

A practical, experience-driven conversation for distributors, manufacturers, and B2B leaders looking to move beyond “check-the-box” eCommerce and drive real results.

Guest: Bob Lewis
Host: Justin King

Introducing B2B eCommerce World. A conference focused on networking, education and training.

Melbourne, Australia August 19-20

Scottsdale, Arizona November 3 - 4

https://b2becommerceworld.org

In this episode of the B2B eCommerce Show, Justin King sits down with Kerry Young, President and Chief Operating Officer of Bluemeteor, to unpack how AI, automation, and product information strategy are redefining scale in B2B commerce.

With more than two decades of leadership in the enterprise PIM and MDM space, Kerry shares a rare, end-to-end perspective on the evolution of product content, from print catalogs and early B2B eCommerce to today’s AI-native, agentic platforms. The conversation explores how small teams can now operate at the scale of organizations that once required hundreds of people, and why automation, not hype, is the real unlock.

Key topics include:
• How AI and automation enable small teams to scale like large enterprises
• Why product data quality is the foundation of search, discovery, and AI initiatives
• The evolution of PIM from print catalogs to AI-native, agentic platforms
• Differences between manufacturer and distributor product data challenges
• Why AI is not a “magic button” and still requires domain expertise
• How automation reduces manual work while amplifying human expertise

This episode offers practical, experience-driven insights for manufacturers, distributors, and B2B leaders looking to modernize product content operations, scale efficiently, and prepare their organizations for the next generation of AI-powered commerce.

Guest: Kerry Young
Host: Justin King

Introducing B2B eCommerce World. A conference focused on networking, education and training.

Melbourne, Australia August 19-20

Scottsdale, Arizona November 3 - 4

https://b2becommerceworld.org

In this episode of the B2B eCommerce Show, Justin King sits down with Marc Vasquez, Global Technical Director of eCommerce at Ideal Tridon, to explore how AI, digital tools, and community-driven leadership are reshaping B2B manufacturing and distribution.

With nearly 13 years in eCommerce and more than a decade in IT, Marc shares hands-on insights from the trenches—covering how AI agents are making complex B2B products easier to buy, why internal enablement matters more than hype, and how digital leaders can drive real impact by focusing on people, processes, and practical use cases.

Key topics include:
• How AI and agents are transforming complex B2B buying experiences
• Using digital tools to reduce friction for distributors and internal teams
• Practical AI use cases like documentation, product knowledge, and support enablement
• Why AI augments people instead of replacing them
• The role of community, networking, and personal branding in long-term career growth
• How B2B leaders can experiment with AI while managing risk and ROI

This episode offers grounded, real-world guidance for manufacturers, distributors, and B2B leaders looking to apply AI thoughtfully, scale digital initiatives, and stay relevant in a rapidly evolving commerce landscape.

Guest: Marc Vasquez
Host: Justin King

Introducing B2B eCommerce World. A conference focused on networking, education and training.

Melbourne, Australia August 19-20

Scottsdale, Arizona November 3 - 4

https://b2becommerceworld.org