In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu speaks with Akshay Doshi, SVP of Sales at SpotDraft, about building repeatable value in B2B SaaS—and why great go-to-market is ultimately about elevating customers, not just closing deals.

Akshay shares his journey from SDR to sales leader, including formative lessons from customer success, enterprise account management, and scaling sales teams during uncertainty—most notably, building SpotDraft’s GTM engine just as the pandemic reshaped buying behavior worldwide.

The conversation explores how modern GTM leaders can design sales motions that mirror the customer experience, create trust through expectation-setting, and build systems that scale culture—not just revenue.

They dive into:

• Why Akshay defines GTM as go-to-repeatable value, not just pipeline or quota.
• How experience in customer success makes sales leaders more credible and effective.
• Designing sales processes that reflect the onboarding and delivery experience customers will actually receive.
• Building trust by saying “no” to the wrong customers—and why it pays off years later.
• Scaling a sales culture through values, micro-wins, and cultural carriers.
• How sales and marketing must operate as a single orchestration layer, not separate functions.
• Lessons from scaling SpotDraft through outbound, word-of-mouth, and customer love during COVID.
• Why AI in legal tech requires careful expectation-setting, not hype-driven positioning.
• Advice for aspiring GTM leaders: learn adjacent functions early and think like an operator, not just a seller.

This episode is a deep, practical look at how modern sales leaders can build durable GTM systems by aligning value, culture, and customer outcomes.

Connect with Vijay Damojipurapu on LinkedIn

Connect with Akshay Doshi on LinkedIn

Brought to you by: stratyve.com

In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with Gamiel Gran, Partner at Mayfield, to explore how decades of GTM experience—from IBM and Oracle to BEA Software and now venture capital—have shaped his philosophy on customer-centric growth and founder leadership.

Gamiel shares timeless lessons from building sales teams, scaling enterprise software in the early internet era, and coaching today’s AI-first founders through the next great technology shift. His message is simple but profound: it’s not about you—it’s about them.

They dive into:

• How curiosity and empathy separate great salespeople from quota chasers.
• Lessons from IBM’s legendary consultative sales training and Oracle’s “win at all costs” culture.
• The importance of founder clarity—why every word you say shapes how your team sells.
• How defining who not to sell to creates stronger product-market fit.
• The discipline of persona mapping: knowing your buyer so well you could do their job.
• Why AI isn’t just another wave—but a complete redesign of the IT and GTM stack.
• How agentic workflows will change selling, buying, and business process itself.
• Why founders must balance open-mindedness with focus—clarity is leadership.
• And the advice Gamiel gives every entrepreneur: Be your own North Star.

From fax-era product-led growth to AI-native go-to-market design, this conversation is a masterclass in how technology, empathy, and leadership evolve together.

Connect with Gamiel Gran on LinkedIn

Connect with Vijay Damojipurapu on LinkedIn

Brought to you by: stratyve.com

In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with Alon Ahronberg, VP of Customer Success at Atera, to explore how customer success drives sustainable revenue and long-term retention in modern B2B companies.

From his early career in engineering and BI consulting to leading customer success at global SaaS startups, Alon shares lessons from scaling teams, building onboarding frameworks, and transforming a PLG motion into a hybrid sales-led growth (SLG) strategy.

Together, they unpack:

• How to define go-to-market holistically across product, sales, marketing, and customer success.
• The critical role of onboarding and re-onboarding in improving renewal rates and product adoption.
• Why internal collaboration between CSMs, marketing, and sales determines customer lifetime value.
• The cultural shift needed to elevate customer success from “call center” to strategic growth partner.
• How AI will reshape customer success, bridging high-touch strategy with scalable automation.

Whether you’re a founder, go-to-market leader, or customer success professional, this episode offers a masterclass on aligning post-sale execution with growth.

Connect with Alon Ahronberg on LinkedIn

Connect with Vijay Damojipurapu on LinkedIn

Brought to you by: stratyve.com