I sit down with Guillermo Zapata—actor, producer, entrepreneur, and the visionary behind the iconic West Hollywood landmark, SUR.

Guillermo’s story is the quintessential Los Angeles epic. Arriving from Argentina at 22 with no English and only $500, he embodies the "die and be born again" spirit required to survive and thrive in this city.

We discuss his new film, Clouds (directed by Eduardo Pinto), the "Law of the Soul" in acting, and how he balanced the cutthroat world of Hollywood with the brutal logistics of the restaurant business.

The Argentinian Soul in LA: Building a Legacy from Zero

Guillermo doesn't just talk about success; he talks about the discipline of desire. We explore why he chose to start as a dishwasher despite being an established actor in Argentina, and how he used the "character" of a happy worker to fuel his ultimate rise.In this episode, we cover:

The Anamorphic Life: Exploring the "Angel vs. Devil" themes in his film Clouds.Dying to be Reborn: Why you must leave your old personality behind to succeed in a new country.

The "Ambassador" Mindset: How Guillermo used the restaurant business to connect with powerful people without ever "asking" for a favor.

The Zapata Legacy: The complex relationship with his famous father and the choice to never "push" his own daughters into the industry.

The Science of Style: Why presentation is a form of respect and the launch of his new brand, City Of.

Longevity Secrets: How to stay "handsome" and energized in your 50s through internal brain-heart connectivity.

Episode Chapters

0:00 The light at the end of the tunnel

0:42 Exploring the "Angel vs. Devil" in the film Clouds

1:45 The electricity of a one-page synopsis

2:50 Independent Filmmaking: Finding the right team

3:50 Dying and being born again: Surviving LA

5:13 22 years old with zero English and 10 days of vacation

6:31 Leaving your old personality at the border

7:44 "This is my home": That first Manhattan Beach sunset

8:33 The Dishwasher Era: Why reality is the best fuel

10:45 Creating the "Happy Character" to survive the grind

11:50 Accelerating English: Exiting the comfort zone

13:30 The "Ambassador" Strategy: Networking with powerful people

15:00 The Kitchen is the Heart: Lessons from restaurant management

18:10 "Directing is my passion, but I don't want to be broke"

18:41 What I learned about money: "You are the money"

20:34 The Zapata Legacy: Growing up with a famous father

22:00 Being a Father: Why I refuse to "push" my kids

24:14 Going back to Argentina to film Clouds

25:17 Transitioning from Actor to Producer: Managing the weight

26:40 The Chef vs. The Director: The parallels of leadership

28:00 Mental Health and childhood trauma in Clouds

31:16 The future of cinema: Following your heart over the algorithm

33:55 The secret to staying young: Discipline and desire

35:43 Style and Presentation: Why looking good matters

36:38 City Of Star: A tribute to the people of Los Angeles

38:00 Finding the right partner: Marriage and destination

41:00 Advice for the fall: Standing up stronger

Sponsored by:Red Axe Media: https://www.redaxemedia.com/servicesContndr: https://contndr.com/r/axelAlphagvrd: https://alphagvrd.com/?aff=34Connect with Guillermo ZapataTHE CLOUDS: https://youtu.be/c3qXbg5FPB0?si=PhnJskvO9-5MJHNGImdb: https://www.imdb.com/name/nm0953180/Instagram: https://www.instagram.com/gzsur/Facebook: https://www.facebook.com/GZSur/SUR Restaurant: https://www.surrestaurant.com/ Vanderpump Rules: https://www.bravotv.com/vanderpump-rulesPress: https://ebbymagazine.com/guillermo-zapata-succeeds-through-resilience-and-perseverance/Connect with Axel Axe:https://www.instagram.com/axelaxeofficialhttps://twitter.com/AxelAxeOfficialhttps://www.facebook.com/heyaxelarzola/https://www.tiktok.com/@axelaxeofficialhttps://www.imdb.com/name/nm5399415/

Most people spend their entire lives learning how to earn money, but they never spend a single day learning how to protect it.

I sat down with Mark Lewis, a master of corporate strategy and asset protection, to discuss a reality that hits me deep. As an immigrant who escaped communism with $70 in my backpack, I came to America to build a legacy. But as Mark pointed out in our conversation, if you don't understand the "Rules of the Game," the system is designed to keep you in a cycle of "legal theft."

Here is the breakdown of how to move from a "sharecropper" to a true entrepreneur.

watch my film: https://youtu.be/m6GMOcagpSo?si=AREpRz9o-p_GYQFHMost people fail because they are waiting for a "feeling" to strike before they take action. They treat motivation like an espresso shot—it gives them a 60-minute high, and then they crash back into mediocrity.In this video, I’m breaking down why you need to stop looking for "external rah-rah" and start building an identity that makes action non-negotiable. I’m talking to you from a place of total honesty—I recorded this while sick, tired, and facing a slow season in my business—because I promised myself I would.If you cannot control yourself and become the person you promised you were going to be, it doesn't matter how many opportunities you get. You will squander them.In this video, we discuss:The Espresso Trap: Why relying on motivation is the fastest way to fail.Radical Accountability:Why you *should* listen to the stress and anxiety of not being where you want to be.The Identity Shift: How to move from "someone who wants to work out" to "someone who is a worker."The "Movie" Framework: You are the main character in your own film—decide how that character reacts when his back is against the wall.The Sacrifice of High-Level Work: Why your dreams require you to show up even when you’re sick, tired, or uninspired.I grew up in a third-world country with no internet and barely enough food. Now, I’m in Hollywood building a life I love. The only difference between where I was then and where I am now is the decision to stop making excuses and start executing.Stop waiting to feel like it. Just get it done.Stay connected:https://www.instagram.com/axelaxeofficialhttps://twitter.com/AxelAxeOfficialhttps://www.facebook.com/heyaxelarzola/https://www.tiktok.com/@axelaxeofficialhttps://www.imdb.com/name/nm5399415/#AxelAxe #IdentityShift #MotivationIsAScam #RadicalResilience #PersonalGrowth #EntrepreneurMindset #HollywoodFilm #ActionOverEverything

Shop ALPHAGVRD: https://alphagvrd.com?aff=34The Rise of ALPHAGVRD: From $0 to 100K Customers with Jett He**In this episode of the Axel Axe Show, we sit down with Jett He, the visionary founder of ALPHAGVRD, the world’s leading brand for premium camera skins and protection gear.Jett reveals the "unfiltered" truth behind building a multi-seven-figure e-commerce empire. From flying to Taiwan to secure a business partnership to the extreme psychological tactics he used to stay motivated—including a "public humiliation" bet that fueled his success—this conversation is a masterclass in entrepreneurship, brand building, and the future of creative gear.We dive deep into:The Power of Shame:Why Jett bet his reputation on a Facebook Live slap to ensure his business didn't fail.Attention vs. Content:How to stand out in a world saturated by AI "slop" and why authenticity still wins.Manufacturing in America:Why ALPHAGVRD is moving toward in-house 3D printing and CNC machining in response to global tariffs.The "TAM" Strategy:How Jett turned "stickers for cameras" into a massive niche success by focusing on the Total Addressable Market.Materialism & Success:Jett’s honest take on Rolexes, Porsches, and finding gratitude beyond the "temporary high" of luxury goods.Whether you're a creative looking to launch your first product or an entrepreneur trying to scale in 2026, Jett’s insights on hiring talent, navigating "imposter syndrome," and following market trends are essential viewing.Connect with Jett & ALPHAGVRD:Website: alphagvrd.comInstagram: @alphagvrdEpisode Chapters0:00 The Reality of Starting at Zero0:50 Exclusive Merch Reveal & In-House Production2:05 Jett’s Business Philosophy: Detail & Generosity3:23 How Axel and Jett First Met4:02 The Origin of ALPHAGVRD: Personal Customization5:09 Partnering in Taiwan: From Lifeguard to ALPHAGVRD6:48 The Battle for Attention on Instagram8:25 The Formula for Viral Camera Content8:57 The "Public Humiliation" Bet: Using Shame as a Driver10:48 The Problem with "Get Rich Quick" Schemes in America12:26 Overcoming Imposter Syndrome with Gratitude13:30 Dressing 100,000+ Cameras: The Scaling Journey14:49 Moving Offices 4 Times in 4 Years15:13 The Secret to Fast-Growing E-Commerce: Hiring Talent16:40 Fostering Creativity in the Workplace18:23 The Addiction to Gear vs. Business Revenue20:04 AI vs. Authentic Camera Gear: What’s the Future?21:35 Advice for Creators in the Age of AI25:52 Materialism, Money, and Lessons for 21-Year-Olds27:44 The Power of Your Close Circle & Networking28:28 How to Say "No" to the Wrong Projects31:54 The 80/20 Rule: When Products Fail to Gain Interest32:53 Calculating TAM: Turning "Stickers" into Millions35:05 The New Frontier: 3D Printing & CNC Manufacturing36:13 Why Manufacturing in America is the Future37:43 Starting an E-Commerce Brand in 2026: The Brutal Truth40:12 Building a Brand vs. Building a Product41:55 Is There a Formula for Virality?42:21 Fire Session: Canon vs. Sony, Porsche vs. Tesla45:54 Why Men are Obsessed with High-End Cars48:26 Mechanical Excellence: Watches, Cars, and AI51:00 Growing Up Poor: The Drive to Become a Millionaire51:53 Investing in Assets that Don't Depreciate52:50 The Value of Time and Mutual InspirationFollow Axel Axe:https://www.instagram.com/axelaxeofficialhttps://twitter.com/AxelAxeOfficialhttps://www.facebook.com/heyaxelarzola/https://www.tiktok.com/@axelaxeofficialhttps://www.imdb.com/name/nm5399415/#ALPHAGVRD #Entrepreneurship #CameraGear #FounderStory #ECommerce #AxelAxeShow #Photography #BusinessGrowth #ai

In this high-level, cinematic episode of The Axel Axe Show, host Axel sits down with Reginald Stalling for a raw and unfiltered conversation about turning life’s most brutal challenges into a blueprint for power. Following Axel’s established "Axe Method," the discussion dives into the transformative power of pain, the strategic importance of male brotherhood, and the radical resilience required to survive both personal and physical devastation.Reginald opens up about the "brutal truth" of his divorce, reframing it not as a failure, but as a mandatory growth period that stripped away complacency.

The conversation pivots to his harrowing 2022 near-death experience—a motorcycle crash that left him bedridden for a year with two broken legs. Through the lens of these hardships, they explore how to engineer an unshakeable mindset, the role of Krav Maga in developing a protector’s instinct, and why your "circle is your ceiling" when it comes to recovery.Episode

Timestamps

0:00 The Surprise of Life

1:04 The Divorce Blueprint

8:45 The Fear of the Father

16:32 Near-death Experience.

20:18 Recovering from a motorcycle accident.

23:25 Relearning to Walk

25:11 Dealing with the loss of a father.

32:15 Survival Instincts

37:16 Krav Maga Explained

44:33 The Bar Hug

50:15 The Lens of Gratitude

56:11 Unshared success is failure.

1:02:26 The Power of Brotherhood

1:10:24 The Social Aspect of Golf

1:15:33 Stay present.

Follow Reginald Stalling:

Instagram: https://www.instagram.com/reginaldstalling

IMDb: https://www.imdb.com/name/nm4989712/

Follow Axel Axe:

https://www.instagram.com/axelaxeofficial

https://twitter.com/AxelAxeOfficial

https://www.facebook.com/heyaxelarzola/

https://www.tiktok.com/@axelaxeofficial

https://www.imdb.com/name/nm5399415/

The podcasting world is lying to you. Most creators are chasing subscriber counts—a vanity metric that Axel and Olivia reveal is actually "bots and noise" that can kill your channel's long-term algorithm.In this deep dive, Axel (Impact Theory veteran) and Olivia Atkin (Top 5% Global Podcaster) break down the Scientific Blueprint for organic growth. From why you should stop inviting celebrities to the exact minute your interview hits a "Flow State," this is the raw truth about building a top 1% show in 2025.Meet Olivia Atkin:Olivia is a globally recognized podcast consultant and host of "Achieving Success." She is the only podcaster with listeners in all seven continents and ranks in the top 5% of shows globally.What You Will Learn:The Subscriber Trap: Why having 20 engaged listeners is better than 1,000 bots.• The Celebrity Myth: Why famous guests often fail to convert and who you should invite instead.• Global Ranking vs. Vanity Metrics: How to get ranked by third-party platforms across all 7 continents.• The "Fire" Moment: How to find the exact minute in your recording that will go viral as a Short/Reel.• Interview Flow State: The secret pre-recording hack to build instant chemistry with any guest. Timestamps:00:50 – The Cadence Myth: Why consistency is about more than just a schedule.02:22 – Title & Description Secrets: How to stop the scroll.04:18 – Why Subscribers are a Lie (The Vanity Metric Trap).08:34 – Decoding Global Rankings: The only metric that can't be "fudged."11:43 – The Ego Problem: Why you're not as good as you think (yet).18:18 – The Impact Theory Process: Packaging interviews like a scientist.24:45 – Authenticity vs. Scripts: How to get celebrities to open up.35:14 – The 3 Tricks for 10x Conversion.

Watch my film: https://youtu.be/MAmyUUQi9v4In this episode, we talk with Kandy Ken about his life as an influencer.Who is Candy Ken?Jakob Kasimir Hellrigl (born July 27, 1992), known as Candy Ken, is an Austrian rapper, model, TikToker, and artist. He started his career as a rapper in 2014. He combines a masculine appearance with feminine pop culture. He has become famous, and infamous, for his TikTok videos where he shows his wealth and lifestyle through the videos that he creates.This TikTok star, music sensation, and model earns most of his valuation from his music career, from his YouTube AdSense revenue, by endorsing brands and products on his popular social media handles, and his modeling career.Welcome to THE UNICORN FAMILY Youtube Channel. We are a very unique and extravagant family based in Los Angeles that loves to entertain you. We believe that only being urself can bring true happiness. It's time to stop being like everyone else and start being you. Tune in every week and get inspired by the crazy Life of CANDY KEN, BABY J and RODEO. As we alway say: be URSELF, be UNIQUE and be a UNICORN 🦄Here you Have some of his videos.We DID it !!! #UnicornFamily #TheUnicornFamily #CandyKenhttps://youtu.be/g7CdPnto-5MWe are MAKING another BABY... https://youtu.be/_FlsreAOWrkBaby Rodeo's 2nd Birthday Party Surprise!https://youtu.be/aWQhOABVB0gFOLLOW Axel Axehttps://www.instagram.com/axelaxeofficialhttps://twitter.com/AxelAxeOfficialhttps://www.facebook.com/heyaxelarzola/https://www.tiktok.com/@axelaxeofficialhttps://www.imdb.com/name/nm5399415/

1. Drama Is Draining Your SoulThe first sign? Drama. If your relationship feels like a rollercoaster of chaos—big fights, silent treatments, explosive makeups—it’s a problem. I’ve noticed this pattern especially with super attractive women. They’re used to attention, used to getting their way, and when you don’t play along, it can spark jealousy, arguments, or petty power plays. People joke that “prettier girls are crazier,” and honestly, there’s some truth to it. Years of special treatment can wire someone to crave control or stir up trouble when things don’t align.Set a boundary. Tell her, “If this keeps happening, I’m out.” She’ll test you—trust me, she will. When she does, hold your ground. Walk away. Don’t be the guy who caves when she calls crying, because that kills any respect she has left. Drama might feel thrilling, but it’s a distraction you can’t afford.2. Your Wallets Don’t MatchNext up: money. Financial compatibility isn’t just about goals—it’s about where you’re at right now and what you both expect. Guys, we’ve all done it: flexing a little too hard to impress her, dropping cash on dinners, gifts, or trips to seem like the big shot. I’ve made that mistake, pretending I had more than I did. But here’s the fallout: you can’t sustain it. She’ll figure out you’re overspending, and the cracks will show.Every woman’s different. Some are independent, with careers or family support, and don’t need you to bankroll them. Others expect a guy who can provide a certain lifestyle—and that’s their right, just like you’ve got standards for how she looks or acts. The problem hits when your financial reality doesn’t match her expectations. If she’s looking for a provider and you’re barely scraping by, it’s a recipe for resentment. She won’t look up to you if she’s out-earning you or if you can’t keep up with her vibe.Be real with yourself. If you can’t afford her world, don’t fake it. Focus on stacking your cash instead of chasing someone out of your league. Sit her down, talk it out—be honest about what you can (or can’t) offer. If she needs more than you’ve got, cut ties. It’s not about gold-digging; it’s about compatibility. Misaligned wallets lead to misery.3. The Bedroom’s BrokenLet’s talk sex—because it matters. If you’re not attracted to her, or she’s not into you, that’s a dealbreaker. I don’t care what anyone says: a relationship without physical spark is a friendship with extra steps. Being with someone you don’t want to sleep with—or who doesn’t want you—is torture. I’ve tried to make it work, and it’s soul-crushing.If you’re not into her, don’t drag it out to spare her feelings. Communicate it—gently, sure, but clearly. Figure out your type, what lights you up, and if she’s not it, break it off fast. The longer you fake it, the worse it gets—you’ll cheat, resent her, or both. If she’s not attracted to you, that’s trickier. Are you satisfying her? Is she into it? If not, step up your game (check my other videos for tips), but if you’ve tried and she’s still checked out, it’s over. Sex isn’t everything, but it’s damn close. When it’s not working, walk away.4. Your Futures Don’t FitThe final nail in the coffin? Mismatched futures. You can have killer chemistry, great sex, aligned finances—but if your long-term visions don’t sync, it’s doomed. She wants kids, you don’t. You’re tied to Minnesota, she’s dreaming of Miami. I’ve been there: dated someone amazing, only to realize her path wasn’t mine. It hit me hard, but I had to admit it—our futures didn’t line up, and no amount of love could fix that.