In this episode, Justin Zimmerman, founder of PartnerWebinar.com lays out a new solution to a common mistake in webinar execution for B2B marketing teams. They discuss the effectiveness of webinars in Nearbound marketing and the need for a 'test-first' mindset in both partnerships and marketing. Zimmerman's strategy focuses on capturing native demand from in-market customers immediately at the point of registration. He emphasizes taking the time to understand customers' problems and communicating in a conversational manner that resonates with them. He also shares his approach to creating multi-step registration processes that gather first-party data, allowing for targeted marketing and follow-up with potential customers.

Want to see the process map Justin mentions in this episode, head over to the Nearbound Marketing podcast on YouTube:

Nearbound Marketing on YouTube

To see the full video version of this conversation, check out:

Nearbound Marketing on YouTube

If you enjoyed this conversation & want easily search through past episodes, check out:

LoganLyles.com

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