In this solo episode, Emma shares how she thinks about money, from the lessons she learned growing up in East London to the principles she uses today. She gets into her personal financial priorities, why your earning power can matter more than your savings, how to negotiate from a position of strength, and why no woman should ever outsource the understanding of her own finances.

In this episode, you’ll learn:

• What your financial priorities should be in your 20s, 30s, 40s, and 50s
• Why your ability to earn can be more valuable than your savings early in your career
• How your beliefs about money can influence what you earn, ask for, and keep
• How to negotiate salary, equity, and other forms of compensation more effectively
• The difference between earning money, building wealth, and protecting what you’ve built
• Why investing early matters—and what can happen when you wait
• How to think about financial independence as freedom, security, and choice

Emma sits down with Krissy Cela, founder and creative director of Oner Active, for an honest conversation about building a bootstrapped business on track to generate close to $300 million this year. Before Oner, Krissy spent a decade building a fitness audience and business from a student laptop, long before either was considered a conventional career path. Today, she owns 50 percent of one of the fastest-growing brands in the category.

But what happens when your life asks you to become someone you don’t yet feel qualified to be, and people still look for reasons not to credit your success to you? This episode is about starting before you feel ready, letting go of the need to prove yourself, and growing into the leader your business requires.

In this episode, Krissy shares:

• Why feeling underqualified should not stop you from building something big
• How she turned an online audience into a loyal customer community
• The early legal and partnership mistakes that shapes how she operates today
• How people-pleasing weakened her leadership, and what changed since she stopped
• Why the ones who doubt you are rarely the ones who end up mattering

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Erin and Sara Foster have spent more than 15 years working across television, fashion, media and investing. Today, they are behind the hit Netflix series Nobody Wants This, the fashion brand Favorite Daughter, a production company, a venture fund and a growing slate of projects—but their success did not arrive according to a master plan.

In this episode, they join Emma to unpack the failures, pivots and unlikely opportunities that eventually brought everything together. It is a conversation about staying in motion when the path is unclear, discovering your strengths later than expected, and refusing to treat someone else’s success as evidence that you are falling behind.

In this episode, Erin and Sara share:

• What nobody tells you about the years before anything works
• The power of saying yes before the path is clear
• How they built Favorite Daughter without being traditional “fashion girls”
• The different ways scarcity and abundance shape their relationship with money
• What Erin learned from seven years of IVF and 20 rounds of treatment
• Why it’s never too late to find your lane and how failure can redirect you toward the career you were meant for