In this episode, we talk with Vahe Bagdasaryan, Sr. Growth Marketing Manager at CoinStats - leading crypto prices and portfolio tracker app with more than 1M MAU. Vahe shares his views on subsciption monetization, pricing, and A/B experiments to increase conversion and user retention rates. LinkedIn: https://www.linkedin.com/in/vahebaghdasaryan/ Twitter: https://twitter.com/vahebagdasar Subscription optimization course with Vahe: https://maven.com/vahe-baghdasaryan/subscriptionoptimization01:20 What is CoinStats? 02:54 Subscription is the biggest revenue stream for CoinStats 04:10 How to define the most profitable pricing options for subscription apps 10:39 How to test subscription duration 12:40 Paywall and onboarding A/B testing 14:27 Crucial A/B hypotheses to test 17:45 Video paywall that converts 23:49 Retention tips

In this episode, we talk with Jesse Lempiäinen, CEO & Co-Founder at Geeklab. Together, we delve into the world of app optimization and explore the power of A/B testing. Discover valuable tips and strategies for enhancing your app's performance, as well as gaining insights on how to validate your app idea before diving into development. You can connect with Jesse on LinkedIn: https://www.linkedin.com/in/jesselempiainen/https://geeklab.app/ 00:27 What is Geeklab? 01:31 How to test a potential interest before developing an app 02:17 What metrics is possible to optimize with Geeklab 06:18 How to test an app name, screenshots, icons, descriptions, reviews, etc. 07:48 Geklab vs. App Store Custom Product Pages 09:48 What kind of apps are working best now? 12:42 A/B testing with Facebook 13:49 Why you need to start A/B test early

In this episode, we explore influencer marketing for subscription apps. Our guest is Kristina Nikeenko. Kristina is the Head of Influencer Marketing at Zorka.Agency. She is an expert in helping apps leverage influencer marketing to promote their apps on popular social media, including Instagram, TikTok, YouTube, Twitch, Twitter. Feel free to contact Kristina if you are interested in influencer marketing: https://www.linkedin.com/in/kristina-nikeenko-33976a18a/https://www.facebook.com/kristina.nikeenko k.nikeenko@zorka.agency We cover finding relevant influencers, defining campaign goals, budgeting, platform selection, measuring campaign results, using promo codes and product reviews, and more: 01:28 How to find relevant influencers to promote your app? 04:20 What is more expensive: to use 3rd party tools and marketplaces or hire agency 05:08 How to define the goal for influencer marketing campaigns: brand awareness, performance, subscription metrics-oriented campaigns 7:43 Should you support influencer campaigns with other paid channels 8:30 Do you have rights to the creatives created by the blogger 9:50 The most effective platforms for Influencer marketing 11:20 How to use incentives for influencer marketing campaigns - promo codes, ruffles, etc 12:56 Successful influencer marketing campaigns examples 15:00 Does it worth using influencer campaigns while launching an app? 16:33 How to attribute influencer marketing campaigns? 18:25 The ideal budget for influencer marketing campaigns and how often to launch 20:29 Performance marketing vs. Influencer marketing: audiobooks case 24:00 Always check bloggers for fake subscribers