In this solo episode, Steve P. Young, Founder of App Masters, breaks down the newest and most effective app monetization strategies working right now and some key insights he presented at AppsFlyer’s MAMA San Francisco 2026.

With competition increasing across the App Store and Google Play, monetization is no longer just about adding a paywall; it’s about designing the right pricing strategy, structuring trials intelligently, and optimizing every step of the user journey.

Steve will share real examples from top-grossing apps and explain how leading subscription apps are increasing revenue without increasing downloads.

This session is perfect for founders, product managers, and growth teams looking to improve conversions and maximize subscriber lifetime value.

You’ll Learn:

✅ How top apps structure paywalls to increase conversions

✅ The smartest way to use trial-to-discount and paid intro offers

✅ How to recover lost revenue with winback and triggered discount strategies

✅ Pricing psychology tactics that increase ARPU without hurting conversion

Learn More:

Subscribe to the newsletter and get free access to the App Growth Playbook:

https://appmasters.com/appgrowth-playbook/

You can also watch this video here: https://youtube.com/live/m-1TYFoA2sU

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SPONSORS

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

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Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! B7dev.com

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If you’re advertising your growing mobile app, you need a measurement partner you can actually rely on — and that’s where AppsFlyer comes in.

It gives you a clear view of your entire funnel — from the first impression all the way to the install, in-app events, and user LTV. You’ll know what’s driving real results, and what’s just noise.

What teams love about it? It’s stable, accurate, and built to handle everything the mobile world throws at you — privacy changes, creative optimization, you name it.

And when you need help? Their global support team is there 24/7 — not just to fix things, but to help you grow.

If you’re ready to level up your mobile marketing and make smarter decisions, check out AppsFlyer.com

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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In this episode, we are again joined by Michael Gants, founder and CEO of Encore, a new SDK helping subscription app developers turn churned users into paying subscribers.

Michael is a Stanford grad, a Time Magazine “Leader of Tomorrow”, and a seasoned founder with a passion for building sustainable consumer businesses. Michael breaks down how leading apps use lifecycle experimentation, not just acquisition, but to retain and to winback.

We’ll go deep into A/B testing across the user journey, smart winback strategies, and the systems top teams use to improve retention, conversions, and subscriber value without relying on more installs.

If you’re building or scaling a subscription app, this session will help you think beyond surface-level experiments and focus on what actually moves revenue.

You will discover:

✅ What lifecycle experiments every subscription app should be running

✅ How to structure A/B tests beyond onboarding and paywalls

✅ Proven winback strategies that actually bring subscribers back

✅ How smart layers and options increase subscriber conversion

Learn More:

Explore Encore

https://encorekit.com/

You can also watch this video here: https://youtube.com/live/x-JmAZbnD9M⁠⁠

*********************************************

SPONSORS

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

*********************************************

Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! B7dev.com

*********************************************

If you’re advertising your growing mobile app, you need a measurement partner you can actually rely on — and that’s where AppsFlyer comes in.

It gives you a clear view of your entire funnel — from the first impression all the way to the install, in-app events, and user LTV. You’ll know what’s driving real results, and what’s just noise.

What teams love about it? It’s stable, accurate, and built to handle everything the mobile world throws at you — privacy changes, creative optimization, you name it.

And when you need help? Their global support team is there 24/7 — not just to fix things, but to help you grow.

If you’re ready to level up your mobile marketing and make smarter decisions, check out AppsFlyer.com

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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