⁠NinjaAI.com⁠

Apoorva Modali Principal Data Scientist (Operations Research), Walmart Global Tech Founder, Ovie’s Lab

Official Websites

• Ovie’s Lab: ⁠https://ovieslab.com⁠

Primary Company

• Ovie’s Lab Evidence-first consumer health company focused on pregnancy and postpartum care, including topical and ingestible products designed for safety-sensitive populations.

Sales Channels

• Amazon (FBA)

• Shopify (DTC)

• TikTok Shop

Product Focus

• Pregnancy & postpartum wellness

• Postpartum hair shedding

• Skin elasticity & recovery

• Lactation support (drink mix launching soon)

• Evidence-weighted, minimal formulations with explicit safety constraints

Professional Background

• Operations Research & Mathematical Optimization

• Mixed Integer Programming (CPLEX / Gurobi)

• Bayesian methods, forecasting, ML for real-world decision systems

• Applied AI in large-scale retail environments

Social & Professional Profiles

• LinkedIn: ⁠https://www.linkedin.com/in/apoorvamodali⁠

• PodMatch Guest Profile (for hosts): Available via PodMatch

Podcast: NinjaAI Podcast Host: Jason Wade

Podcast Focus

• Applied AI (not hype)

• Decision systems, optimization, and explainability

• AI visibility, authority, and real-world deployment

• Where AI breaks—and why that matters

Listen / Subscribe

• NinjaAI Podcast: ⁠https://ninjaai.com/podcast⁠

• Clips, transcripts, and episode assets published on NinjaAI.com

Host & Network

• NinjaAI.com — AI Visibility, AEO, GEO, and authority engineering

• Jason Wade — AI systems architect focused on how AI models discover, rank, and trust entities

• Apoorva is available for podcast interviews, panels, and technical discussions on applied AI, decision science, and consumer health.

• She is open to cross-promotion and social sharing of podcast episodes.

• Ovie’s Lab is actively expanding its product line and testing market viability for evidence-first frameworks across adjacent populations.

  
  

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  Jason Wade is a systems architect focused on how AI models discover, interpret, and recommend businesses. He is the founder of NinjaAI.com, an AI Visibility consultancy specializing in Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and entity authority engineering.

  
  

  With over 20 years in digital marketing and online systems, Jason works at the intersection of search, structured data, and AI reasoning. His approach is not about rankings or traffic tricks, but about training AI systems to correctly classify entities, trust their information, and cite them as authoritative sources.

  
  

  He advises service businesses, law firms, healthcare providers, and local operators on building durable visibility in a world where answers are generated, not searched. Jason is also the author of AI Visibility: How to Win in the Age of Search, Chat, and Smart Customers and hosts the AI Visibility Podcast.