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Angus Underground

Angus Underground

Von: David Brown
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Featuring insightful opinions, the latest news from around the Angus cattle world and conversations with industry leaders, newsmakers and breeders – from the well-known to the not so well-known. Keep it Underground with your host, David Brown.Angus Underground 2021 Marketing & Vertrieb Politik & Regierungen Ökonomie
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  • Build the Herd You Believe In

    Build the Herd You Believe In
    Jul 31 2026
    After a summer hiatus, David Brown returns to Angus Underground with longtime friend and repeat guest Dave Mullins for a candid conversation about the current Angus business, the cattle market, and the opportunities facing breeders today. David opens with updates from Montana Ranch before diving into his thoughts on the American Angus Association’s Data Driven Herd recognition program, the importance of submitting real-world performance data, and recent changes surrounding genetic testing and AI certificate requirements. While never shy about sharing his frustrations, David’s larger message remains consistent: meaningful data collection matters, particularly as genomics continue to play a larger role in cattle evaluation. From there, David and Dave turn to what they describe as an unprecedented cattle market. Despite drought conditions, market volatility, and challenges such as New World screwworm concerns, demand for quality Angus genetics remains remarkably strong. They examine why traditional “sale seasons” are becoming less relevant, with successful production and frozen genetics sales happening throughout the year. Dave explains that today’s buyers are increasingly willing to invest whenever the right genetics become available—whether they’re looking for embryos for an upcoming IVF cycle, a donor cow to advance their program, or genetics that fit a very specific breeding philosophy. Ultimately, the conversation centers on intentionality. David and Dave encourage breeders to determine exactly what they want their program to accomplish, reverse engineer the path to get there, and resist being distracted by industry noise or someone else’s definition of success. Whether a breeder focuses on maternal cattle, performance genetics, carcass traits, show cattle, or another segment entirely, there is room within the Angus breed for different approaches. Their message to both established and young producers is simple: build a good product, communicate clearly why it matters, understand your customer, and become exceptionally good at serving your particular segment of the cattle business. Key Discussion Points The return of Angus Underground after a busy summer at Montana RanchAmerican Angus Association’s Data Driven Herd recognition programWhy real-world performance data remains important alongside genomicsGenetic defect testing and AI certificate requirementsCurrent cattle inventory and historically strong market conditionsNew World screwworm concerns and cattle-market volatilityRecord demand for registered Angus cattle and geneticsWhy traditional spring and fall “sale seasons” are changingGrowing opportunities for year-round embryo and semen salesHow IVF has changed the timing of frozen-genetics purchasesThe diversity of today’s Angus breeders and buyersFinding the right customer instead of trying to appeal to everyoneBuilding a breeding program around intentionality and consistency“Reverse engineering” your operation from the outcome you wantWhy breeders should learn from successful programs—even those with completely different philosophiesOpportunities for young people looking to build careers in the cattle industry 🎧 Sponsor & Ad Mentions Creek Insurance Livestock producer David Yackley discusses the risks cattlemen face from weather, disease, injury, longhorn ticks, and New World screwworm. Livestock mortality coverage includes: Individual animalsEntire herdsLivestock losses resulting from covered risks Phone: 360-266-8000 Website: insuremybull.com Got Any Cows? Podcast Hosted by Seth Christensen of Christensen Genetics, the Got Any Cows? Podcast explores the realities of operating a cattle business and building a sustainable ranching operation. Topics include: Artificial insemination (AI)Embryo transferIVFProduction practicesFinanceMarketingAkaushi genetics and Wagyu-quality beefAngus cattle and breeding programs Available on YouTube, Apple Podcasts, and Spotify. Website: gotanycows.com Empower Ag Trading Empower Ag Trading helps cattle producers navigate market volatility and make more informed marketing and risk-management decisions. Services include: Cattle and grain marketingFutures and options trade executionLivestock Risk Protection (LRP)Market information and analysisRisk-management planning Website: empoweragtrading.com Futures and options involve significant risk and may not be suitable for everyone. Empower Ag Insure is an equal opportunity provider. 🔗 Links & Resources Mentioned Compass Livestock — Dave Mullins: compasslivestock247.comSaleRing.live — Online livestock sales platform: SaleRing.liveAngus Underground Community Group on FacebookGot Any Cows Podcast: gotanycows.comCreek Insurance: insuremybull.comEmpower Ag Trading: empoweragtrading.comMontana Ranch: montanaranchangus.com Closing Takeaway This episode is ultimately a reminder that there may be more opportunity in the cattle business today than at any other point in recent memory. ...
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    1 Std. und 4 Min.
  • PJ Budler - A Global Perspective

    PJ Budler - A Global Perspective
    Jun 12 2026

    In this fascinating episode of Angus Underground, David Brown and Jim McWilliam welcome internationally respected cattle evaluator, consultant, and global livestock ambassador PJ Budler. Originally from South Africa and now based in Texas, PJ shares stories from a career that has taken him to more than 120 countries and judging assignments in over 50 nations. From evaluating cattle on icy parking lots in Kazakhstan to consulting operations across multiple continents, PJ offers a unique perspective on what makes cattle profitable, functional, and adaptable regardless of geography.

    The conversation quickly moves beyond travel stories and into a thoughtful discussion on cattle breeding philosophy. PJ argues that profitability begins with the cow on the ranch—not at the feedlot, packing plant, or retail counter. He challenges the industry's obsession with chasing maximum growth and extreme EPDs, advocating instead for balance, fertility, functional efficiency, environmental adaptability, and cattle that work within their production environment. Throughout the discussion, David, Jim, and PJ explore the differences between breeding for optimization versus maximization and why consistent, honest breeding programs ultimately build the strongest customer base.

    The episode concludes with an in-depth conversation about visual appraisal, functional efficiency, tropical adaptation, the influence of the late Jan Bonsma, and the dangers of overcomplicating cattle breeding. PJ emphasizes that successful breeders combine observation, curiosity, and repetition to understand cattle, while warning against treating genomics or any single tool as the only answer. His message is clear: great cattle breeding is still rooted in common sense, balance, and a relentless focus on profitability and function.

    Key Discussion Points

    • PJ Budler's journey from a South African farm to becoming a globally recognized cattle judge and consultant
    • Judging cattle in more than 50 countries and visiting over 120 countries worldwide
    • The creation of the "Champion of the World" livestock competition
    • Why profitable cow-calf operations start with efficient cows rather than terminal traits
    • Functional efficiency versus chasing extreme genetic measurements
    • The importance of fertility, body condition, and hormonal balance in cattle selection
    • How environmental adaptability should influence breeding decisions
    • Angus cattle and the challenges of heat, humidity, and parasite pressure
    • The role of Bos indicus influence in tropical environments
    • Why consistency and honesty are powerful marketing tools for seedstock producers
    • Lessons from Jan Bonsma and observation-based cattle breeding
    • The dangers of treating genomics as the "only game in town"

    Sponsor & Ad Mentions

    Creek Insurance -for more information or quotes visit InsureMyBull.com

    🎧 Got Any Cows Podcast

    Host Seth Christensen shares his experience ranching full-time in Idaho and invites listeners to learn more through the Got Any Cows Podcast.

    Closing Takeaway

    PJ Budler brings a rare global perspective to cattle breeding, but his core message is surprisingly simple: profitable cattle are balanced cattle. Whether discussing fertility, function, adaptability, or phenotype, the conversation continually returns to the idea that breeding decisions should prioritize long-term efficiency and practicality over short-term trends. For breeders seeking sustainable success, this episode offers both inspiration and a challenge to rethink what truly matters in cattle selection.

    Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.
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    1 Std. und 12 Min.
  • Preach Brother!

    Preach Brother!
    May 29 2026

    After a brief hiatus, David Brown and Producer Seana return with a wide-ranging, passionate episode covering the current state of the beef industry, Angus genetics, market volatility, ranch life, Angus Association politics, and the future direction of commercial cattle production.

    This episode blends personal ranch updates, industry commentary, economic concerns, and David’s candid thoughts on Angus genetics, breed associations, genomics, and profitability in today’s cattle market.

    🐂 Main Topics Covered

    Ranch Life & Spring Workload Updates

    David shares what has been happening behind the scenes at Montana Ranch during the podcast break.

    Beef Industry Market Concerns

    David dives deeply into concerns surrounding the current cattle market and explains why he believes the industry is at a major crossroads despite record-high prices.

    Angus Genetics & EPD Concerns

    One of the strongest portions of the episode centers around David’s concerns about:

    • Extreme numbers
    • Terminal traits
    • Functional cows
    • Longevity
    • Maternal value
    • Commercial ranch profitability

    David specifically challenges whether genomics and certain modern Angus metrics truly reflect real-world cattle performance.

    American Angus Association Discussion

    David discusses financial concerns regarding the American Angus Association. He encourages breeders to become more active in delegate nominations and leadership decisions within the organization.

    📌 Key Takeaways

    • The cattle industry is experiencing historic prices alongside historic uncertainty.
    • Efficient, durable cows may become increasingly valuable during the next rebuilding phase.
    • David believes the industry is moving away from extreme growth-focused genetics.
    • Angus breeders should focus more on commercial profitability and less on inflated numbers.
    • Young cattle producers face major challenges entering the business due to land and input costs.
    • Market volatility and packer concentration remain major concerns.

    🎧 Sponsor & Ad Mentions

    Got Any Cows Podcast

    Featured promotional mention for the Got Any Cows Podcast hosted by Seth Christensen.

    Topics include:

    • AI breeding
    • Embryo transfer
    • IVF
    • Production practices
    • Marketing
    • Akaushi genetics

    Available on:

    • YouTube
    • Apple Podcasts
    • Spotify

    🌐 Website:
    Got Any Cows Podcast

    Empower Ag Trading

    Sponsor spotlight for Empower Ag Trading, focusing on:

    • Futures and options trading
    • Livestock Risk Protection (LRP)
    • Cattle marketing strategies
    • Risk management

    Hosted by Brady Huck.

    🌐 Website:
    Empower Ag Trading

    Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.
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    1 Std. und 28 Min.
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