Let’s be real: if a business looks perfect on Instagram, someone is probably lying to you. I’m Kayleigh Bain, and I’m obsessed with the stories people don't put in their press releases. All Up in Your Business is where I sit down with local founders, non-profit leaders, and total badasses to talk about the messy, complicated, and usually hilarious reality of building something from scratch. No filters, no fluff—just the real stuff that connects us.

In This Episode: Erica Rooney

For the very first episode, I’m joined by my friend and total powerhouse, Erica Rooney. She’s an author, speaker, and the founder of Her Collective, but she’s also the first person to admit that even "machines" have their breaking points.

The Top 4 Things We Talk About:

• The TikTok Meltdown: Erica tells the story of the one reel that almost took her out (and why I loved seeing her finally "crack").
• Leaving the C-Suite: Why she walked away from a massive corporate career to start something that actually matched her values.
• The Podcast-to-Book Pipeline: How she used her own podcast as a research tool to write a book endorsed by Mel Robbins.
• Tyra Banks & Signs from the Universe: That one time she got a call to interview a finance icon and met Tyra Banks in her very first week of business.

Connect with Erica:

• LinkedIn: Erica Anderson Rooney
• Web: ericaandersonrooney.com
• Community: joinhercollective.com
• Instagram: Erica | HER Collective

Support the show

🔗 My Links:

• Email story ideas to AllUpInYourBusinessPod@gmail.com
• Follow / DM on Instagram: www.instagram.com/allupinyourbusinesspod
• Youtube: www.youtube.com/@AllUpInYourBusinessPod

Become a Supporter of the show for as little as $3 and get exclusive access to shows early, special interviews, and updates from guests! Support the show here

Welcome to the All Up In Your Business Podcast with your host, Kayleigh Bain!

How many times have you wondered about the story behind your favorite local spot? Every Wednesday, Kayleigh—founder of Honeygin Marketing and a champion of authentic storytelling—deep dives into the stories of local and small business owners, thought leaders, and non-profits in Raleigh, Durham, and beyond.

Expect candid conversations about:

• Where the idea for the business came from
• The origin of the name
• Hard lessons learned along the way
• Advice for new entrepreneurs

Tune in to celebrate the incredible stories you don’t often hear.

Now, let’s get All Up In Your Business!

Support the show

🔗Links:

• Email story ideas to AllUpInYourBusinessPod@gmail.com
• Follow / DM on Instagram: www.instagram.com/allupinyourbusinesspod
• Youtube: www.youtube.com/@AllUpInYourBusinessPod