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In this episode, we discuss the transition from traditional search engine optimisation to a new era of agentic commerce and AI-driven discovery.

To remain visible, businesses must pivot toward securing brand citations and appearing in Google AI Overviews by using structured data, natural language, and scannable formatting.

Industry experts recommend a multi-channel approach that integrates digital PR, affiliate partnerships, and authoritative content on platforms like YouTube and Reddit.

Measuring success now requires specialised tracking dashboards to monitor how large language models and AI bots direct traffic to websites.

Ultimately, the conversation suggests that while traditional rankings still matter, survival depends on becoming a trusted, cited source within an evolving technical landscape.

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In this episode of AffiliateTalk we provide a comprehensive analysis of the challenges and necessary strategies for success in affiliate marketing, identifying why it is difficult for many practitioners.

We focus on Search Engine Optimisation (SEO) challenges, such as combating thin content, building E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) signals, and avoiding aggressive monetisation tactics that hurt site speed and user experience.

We highlight business and strategic mistakes, including failing to build trust before selling, choosing the wrong products, lacking consistency, and neglecting personal brand building.

Furthermore, an analysis of failed European campaigns points to operational and transparency pitfalls for brands managing affiliates, such as inadequate tracking, poor alignment of incentives, and ignoring local market nuances.

Collectively, we agree that success requires a shift from chasing quick commissions to prioritising long-term strategy, genuine value, customer trust, and continuous education.

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In this episode of AffiliateTalk, we discuss common pitfalls and best practices in affiliate marketing, focusing heavily on avoiding mistakes related to strategy, content, and legal compliance.

We discuss in detail fundamental errors such as having unrealistic income expectations, promoting low-quality products, and failing to diversify traffic sources, stressing the importance of patience and providing genuine value to the audience.

We dedicate part of the episode specifically to FTC disclosure requirements, explaining that transparency is mandatory and providing detailed instructions on how affiliates must clearly and conspicuously disclose material connections across all media channels, including websites and social media.

Finally, we highlight crucial technical and analytical errors, particularly neglecting Search Engine Optimisation (SEO), ignoring mobile optimisation, and failing to implement robust tracking and analytics to measure campaign performance effectively.

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