What does it really take to build a brand that breaks through?

In this episode of Adventurous CMO, Nate and Greg sit down with Jacques Spitzer, CEO and CCO of Raindrop, to unpack what it means to take creative risks that drive real results.

They dig into how creative culture is built inside agencies and client organizations, the overlooked power of humor in brand storytelling and the importance of emotional connection in a world driven by data.

Jacques also unpacks his "brandformance" philosophy: a blueprint for balancing breakthrough creative with real business results.

For CMOs, brand builders and creative leaders navigating rapid growth and shifting attention, this conversation is a guide to making bold ideas work harder and smarter.

If you’ve ever asked yourself whether the creative risk is worth the business reward, this conversation is for you.

Sponsored by Grizzly, Adventurous CMO is hosted by Nate Spees and Greg Gibson.

Grizzly is an independent creative agency. We guide brands onward™ to challenge convention and impact culture.

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What happens when punk rock roots meet product innovation at scale?

Nate and Greg sit down with their longtime friend and creative leader, Dave Brown, Head of Creative at Square. Dave’s journey is anything but typical, from booking indie bands and running a record label, to leading creative at some of the world’s biggest tech companies.

They explore what it means to build a meaningful creative career in a world that’s constantly changing and how staying curious, entrepreneurial and grounded in people can lead to breakthrough work.

Dave shares lessons learned from agency life, the power of building trust with business partners, and why bringing your full self (from punk shows to product meetings) is a creative advantage, not a liability.

Whether you’re leading a team, growing a brand, or simply trying to navigate the intersection of creativity and business, this conversation is packed with insight, honesty and a lot of heart.

Sponsored by Grizzly, Adventurous CMO is hosted by Nate Spees and Greg Gibson.

Grizzly is an independent creative agency. We guide brands onward™ to challenge convention and impact culture.

📅 Join us LIVE every Thursday 12 PM PT / 3 PM ET on LinkedIn

Follow us on LinkedIn & YouTube

Subscribe to our Weekly Newsletter!

This week, our hosts Nate and Greg get real about what authenticity means in a world where AI is shaking up how we create and connect.

They dive into the chaos and opportunity of AI-powered marketing but remind us all that behind every tool, there’s a human beating heart driving courage, creativity, and connection.

Nate and Greg break down why agencies aren’t just about problem-solving anymore, they’re the champions of bravery and transformation. They talk speed vs. craft, the thrill (and the risk) of making fast content and why true creative magic comes from human grit and empathy, not just algorithms.

If you’re wondering how to embrace AI without losing the soul of your work or how to keep pushing boundaries when the rules keep changing, this episode is your roadmap.

Tune in for real talk on staying adventurous, authentic and unapologetically human in the face of change.

Sponsored by Grizzly, Adventurous CMO is hosted by Nate Spees and Greg Gibson.

Grizzly is an independent creative agency. We guide brands onward™ to challenge convention and impact culture.

📅 Join us LIVE every Thursday 12 PM PT / 3 PM ET on LinkedIn

Follow us on LinkedIn & YouTube

Subscribe to our Weekly Newsletter!