In this episode, we explore how businesses can translate their product or service from other sectors into defence, covering key considerations, common challenges and practical steps for success.

In this debut episode, we dive into the journey of small and medium-sized enterprises (SMEs) entering the Defence sector. One of the biggest hurdles many face is winning that elusive first contract. But why is it so challenging?

We explore the barriers to entry, from understanding where to start, to identifying key stakeholders, to aligning your offerings with Defence's unique needs. Along the way, we’ll discuss how SMEs can effectively prepare for market entry, speak the language of Defence, and why building the right relationships is crucial to success.

If you're looking to break into the Defence market or want to refine your approach, this episode is the perfect first step towards understanding what it takes to succeed in this complex, opportunity-filled sector.