In this episode of The Funnel, we explore how Adobe Experience Platform can enhance customer experiences within media and entertainment. From improving customer lifetime value to AI’s impact, hear from Blue Acorn iCi expert Katie Klein on how leading streaming and media platforms can utilize Adobe Experience Platform to enhance customer experiences.

During the episode, listeners will uncover:

- Key challenges brands face in the streaming audio and video space

- Proven strategies to minimize churn in subscription and membership-based models

- How Adobe Experience Platform bridges the gap from ad impression to customer action

Here are a few acronyms you’ll hear throughout the episode:

CLTV: Customer lifetime value

CSAT: Customer satisfaction score

CTV: Connected TV

ML: Machine learning

NPS: Net promoter score

OLV: Online video

Stat Sig: Statistical significance

VOC: Voice of the consumer

Follow Blue Acorn iCi on LinkedIn: https://www.linkedin.com/company/blue-acorn-ici/

Follow Guest Katie Klein on LinkedIn: https://www.linkedin.com/in/kleinkatie/

Read Katie’s blog: https://experienceleague.adobe.com/en/perspectives/data-in-value-out-from-use-cases-to-real-time-cdp-value

Listen to her Adobe Experience League webinar: https://reg.adobe.com/flow/adobe/skill/sessions/page/catalog/session/1748563687471001PoHi