In this episode of the Add 10 Gallons Concrete Podcast, Paul talks with Kas Farsad, the head of Fortera, a company working to transform the cement industry through innovative technology to lower CO2 emissions. Kas recounts his journey from a material scientist to leading a startup in Silicon Valley, highlighting the challenges and opportunities in climate technology. The discussion covers the importance of building customer trust, managing risks in cement production, and shifting attitudes toward low-carbon solutions. Kas also emphasizes how data centers are increasing demand for sustainable cement options and explains the strategic decision to colocate facilities to improve efficiency. The episode ends with insights into the industry's future and upcoming developments at Fortera.

Takeaways

• Fortera aims to revolutionize the cement industry by reducing CO2 emissions.
• Kas transitioned from material science to leading a climate tech startup.
• The cement industry is responsible for 7-8% of global CO2 emissions.
• Building trust with customers is crucial for adopting new technologies.
• Risk management is a significant challenge in the cement industry.
• The shift towards low-carbon solutions is gaining momentum.
• Data centers are driving demand for sustainable cement alternatives.
• Co-locating facilities can enhance efficiency and reduce costs.
• The journey of innovation often involves overcoming skepticism and doubt.
• The future of the cement industry is leaning towards sustainability and innovation.

• (00:00) - Introduction to Fortera and Its Mission
• (02:51) - The Journey of a Material Scientist
• (05:46) - Understanding the Climate Tech Challenge
• (08:48) - The Silicon Valley Mindset
• (11:52) - The Valley of Death for Startups
• (14:41) - Building a 400,000-Ton Facility
• (17:44) - Risk Management in the Cement Industry
• (20:41) - The Importance of Trust in Customer Relationships
• (23:44) - The Shift Towards Low-Carbon Solutions
• (26:53) - The Role of Data Centers in Cement Demand
• (29:31) - Co-locating for Efficiency
• (32:23) - The Evolution of Industry Mindsets
• (35:38) - The Crazy Stories from the Field
• (38:42) - Conclusion and Future Outlook

In this final episode of ConcreteWorks 2025, the boys interview Billy Ripple from Command Alkon to discuss the significance of the event, innovative booth designs, product demonstrations, and audience engagement strategies. They explore how Command Alkon is enhancing the concrete industry through their Command Cloud platform and the importance of creating an inviting space for attendees.

Takeaways

• This is Command Alkon's second year exhibiting at the show.
• The booth design focuses on creating an intimate space for engagement.
• Product demonstrations are crucial for showcasing innovations.
• Audience engagement is a key focus for future events.
• The Command Cloud platform is central to their offerings.
• Less is more in booth design and marketing strategies.
• The importance of hands-on experiences in product demos.
• Future events may allow for longer demonstration times.
• Networking and connections are vital for exhibitors.
• The NRMCA is implementing pilot programs to enhance the show value.

• (00:00) -
• (00:00) - Chapter 2
• (00:00) - Introduction and Event Overview
• (00:59) - Booth Design and Engagement Strategies
• (02:55) - Product Demonstrations and Innovations
• (05:25) - Audience Engagement and Future Prospects

In this episode, Bobby Dowdy from MMC Materials shares his journey in the concrete industry, highlighting the serendipitous encounters that shaped his career. He discusses the value of industry shows like NRMCA and the World of Concrete, and shares a fascinating story about acquiring a secret grout recipe.

Takeaways

• Bobby reflects on the fortunate start to his career, thanks to key industry connections.
• Industry shows provide valuable insights into the latest technology for producers.
• Bobby shares an experience of discovering and purchasing new equipment after seeing it at a show.
• He highlights the unique position of being both a concrete producer and an exhibitor.
• The demand for non-shrink grout has been a recurring theme in the concrete business.
• An opportunity arose in 2010 to acquire a product for the treatment of shrinkage-compensating gangrene.
• Bobby recounts a significant project for Chevron Refinery involving a prominent placement of non-shrink grout.
• The solution involved purchasing non-shrink grout in bulk and using specialized equipment.
• A pivotal moment occurred when Roger Paris introduced a new product during a project.
• The potential to make non-shrink grout with the new product.

• (00:00) -
• (00:00) - Chapter 2
• (00:00) - Introduction and Early Career
• (00:00) - Industry Shows and Innovations
• (00:00) - The Grout Story

In this episode from ConcreteWorks 2025, the boys interview Andrew Myers from Myers Testing Equipment, a family-owned business specializing in concrete testing equipment. They discuss the origins of Myers, the importance of family in the business, and Andrew's educational background in construction management. The conversation also highlights Andrew's experiences at the ConcreteWorks trade show, emphasizing the value of face-to-face interactions in the industry.

Takeaways

• Myers has a strong family legacy in the construction industry.
• Andrew's father started the business by supplying admixtures to the ready-mix industry.
• The company has expanded to include a variety of testing equipment.
• Andrew's education in construction management provided valuable insights into the industry.
• Concrete testing is a critical aspect of construction quality assurance.
• The Concrete Works trade show has been an excellent networking opportunity.
• Face-to-face interactions at trade shows are invaluable for building relationships.
• Myers Corp aims to be a go-to source for concrete testing equipment.
• The company is committed to maintaining a family-oriented work environment.
• Andrew appreciates the support from the NRMCA for organizing the trade show.

• (00:00) -
• (00:00) - Chapter 2
• (00:00) - Introduction to Myers and Personal Connection
• (03:00) - Family Legacy in the Construction Industry
• (05:59) - Experiences at Concrete Works Trade Show

In this engaging conversation, Manny from Rocket Start discusses his innovative approach to driver retention in the concrete industry through gamification and technology. He emphasizes the importance of positive reinforcement and rewards to engage younger drivers, particularly millennials and Gen Z. The discussion also touches on Manny's personal interest in gaming and how it influences his professional vision.

Takeaways

• Manny's software aims to improve driver retention through positive reinforcement.
• The construction sector has low IT spending compared to other industries.
• Gamification can create incentives for improved driver performance.
• Manny's approach is likened to fantasy sports for drivers.
• Engagement through technology is crucial for the next generation of workers.
• The workforce will be predominantly millennials and Gen Z by 2025.
• Manny emphasizes the importance of data transparency.
• Rewards can be tied to instant gratification to motivate workers.
• Manny's personal gaming interests influence his professional strategies.
• Education and awareness are key to overcoming misconceptions about gamification.

• (00:00) -
• (00:00) - Chapter 2
• (00:00) - Introduction to Rocketstar and Manny's Vision
• (02:29) - Gamification in the Concrete Industry
• (05:27) - Engaging the Next Generation of Drivers
• (07:27) - Manny's Gaming Interests and Personal Insights

In this episode of the Add 10 Gallons Concrete Podcast, Paul and Joey sit down with Clay Bowman to discuss the changing landscape of automation in the concrete industry. Clay shares his extensive background in ready-mix and technology, highlighting the need for a shift in how automation is integrated into operations. The conversation explores the importance of efficiency and positions technology as an enhancement rather than a replacement for human workers. They also address the challenges of effectively communicating these benefits to stakeholders. Additionally, they touch on critical issues such as cybersecurity, particularly the threat of ransomware, and share some entertaining stories from the jobsite.

Takeaways

• Automation is not just a piece-by-piece addition; it's a paradigm shift.
• The concrete industry is experiencing a significant technological transformation.
• Efficiency is key in the ready-mix business; disjointed systems can hinder performance.
• Technology should augment human roles, not replace them.
• Understanding the specific challenges of each company is crucial for effective consulting.
• Ransomware poses a real threat to companies in the concrete industry.
• Simplified technology can lead to greater power and efficiency.
• Vertical applications are the future of technology in the industry.
• AI can help automate processes and improve customer service.
• Building a comprehensive technology suite can enhance operational efficiency.

• (00:00) - Introduction and Background
• (06:58) - The Paradigm Shift in Automation
• (19:45) - The Importance of Efficiency in Technology
• (26:32) - Technology as an Augmentation Tool
• (34:02) - Understanding Stakeholder Needs
• (41:13) - Security Concerns in the Cloud
• (43:12) - Transitioning to Oracle AI Cloud
• (46:05) - The Future of AI in Concrete Production
• (46:34) - Crazy Job Site Stories
• (49:04) - Experiences in Airport Paving Jobs
• (53:42) - Engineering Failures and Their Consequences
• (55:38) - Travel Tales and Concrete Works
• (01:00:41) - Innovations in Concrete Production

In this episode, the hosts engage in a lively discussion with Lee Thrasher about the upcoming college football season, focusing on the competitive landscape of the SEC, coaching dynamics, and the implications of changes within the conference.
They also cover industry updates, including CRH's acquisition of Eco Materials and the resurgence of data center construction. The conversation highlights the significance of innovation in the concrete industry and the crucial role of younger generations in driving change.
Personal anecdotes about memorable meals add a relatable touch, highlighting the connection between food and travel within the industry.

Takeaways

• The SEC football landscape is highly competitive this year.
• New quarterbacks across the top teams create uncertainty.
• Coaching dynamics have a significant impact on team performance.
• The removal of divisions in conferences may change championship dynamics.
• Week Zero games can be exciting and set the tone for the season.
• The acquisition of Eco Materials by CRH signifies industry consolidation.
• Data centers are experiencing a resurgence in construction.
• Innovations in concrete materials are crucial for sustainability.
• Younger generations are driving change in the construction industry.
• Memorable meals often come from local, family-owned establishments.

• (00:00) -
• (00:00) - Chapter 2
• (00:00) - Introduction and College Football Rivalries
• (02:59) - The Competitive Landscape of SEC Football
• (05:45) - The Impact of Conference Changes on College Football
• (08:54) - Tennessee Volunteers: Expectations and Optimism
• (11:47) - Week Zero and the Start of College Football
• (14:42) - Industry Insights: CTS Component and Data Centers
• (21:29) - Innovations in Concrete and Binder Technology
• (28:24) - Innovations in Sustainable Materials
• (31:13) - Market Dynamics and Regionalization
• (33:47) - Acquisitions and Industry Shifts
• (36:57) - The Importance of Supplementary Cementitious Materials
• (39:44) - Performance Challenges and Solutions
• (41:36) - Innovation in Concrete Production
• (44:02) - The Future of Cement and Concrete
• (48:47) - Generational Changes in the Industry
• (52:01) - The Need for Innovation in Acceptance Processes

In this episode of the Add 10 Gallons Concrete Podcast, Paul, Joey, and guest Justin Lazenby discuss the evolving landscape of the concrete industry. They explore innovations in concrete technology, the critical role of drivers in the delivery process, and the challenges of recruitment and retention. The conversation also delves into quality control in concrete testing, the importance of sustainability, and the potential impact of AI on the industry. Additionally, they highlight the significance of company culture, collaboration among industry sectors, and the need for knowledge transfer from experienced professionals to newcomers. The episode concludes with some entertaining stories from job sites and a positive outlook for the future of concrete.

Takeaways

• The concrete industry is evolving with new technologies and innovations.
• Drivers play a crucial role in the concrete delivery process.
• Recruitment and retention of drivers is a significant challenge in the industry.
• External factors often compromise quality control in concrete testing.
• Sustainability in concrete production is becoming increasingly important.
• AI and machine learning have the potential to revolutionize concrete production.
• A positive company culture is essential for retaining employees.
• Collaboration between different sectors of the concrete industry is necessary for progress.
• Knowledge transfer from experienced professionals to newcomers is vital for the industry's future.
• Recycled concrete aggregate presents both challenges and opportunities for sustainability.

Chapters

00:00 Introduction to the Concrete Podcast and Guest
01:06 Exploring Acti-Gel and Its Applications
05:48 The Role of Drivers in the Concrete Industry
10:41 Training and Retaining Concrete Truck Drivers
17:21 Company Culture and Its Impact on Retention
23:54 Building a Positive Company Culture
25:07 Leadership in Industry Committees
28:06 Addressing Industry Challenges
34:58 The Future of Recycled Aggregates
38:36 Embracing Technology and AI in Concrete
41:32 Passing the Torch: Knowledge Transfer in the Industry
50:14 The Importance of Testing Labs in Concrete Quality
52:20 Bridging the Gap: Collaboration Between Contractors and Testing Labs
56:22 Real-World Challenges: The Atlanta Bridge Collapse
01:03:10 Lessons Learned from Crisis Management
01:07:30 Traffic Tales: The Impact of Infrastructure on Daily Life