Organic social media isn’t just for lifestyle or consumer brands. It’s a powerful tool for biotech, healthcare, pharma, and life sciences companies, too. In this episode of Adapt & Thrive, Caroline Morris (Social Media Manager at L7 Creative) and Tom discuss the unique challenges regulated industries face on social and how to overcome them.

We cover:

• Why social media engagement matters for biotech and healthtech brands

• How to balance compliance with creativity

• Proven content formats that work in regulated industries

• Why organic social is essential for building trust before launching paid campaigns

If you’ve ever thought “social isn’t for us” because of compliance, this conversation will change your perspective.

👉 Watch to learn how to humanize your healthcare or biotech brand, build trust with audiences, and set up smarter workflows that keep compliance teams happy.

✨ Resources & Next Steps

• See how we helped Eisenhower Health grow applications: https://www.l7creative.com/case-study/eisenhower-health/

• Read our LegitScript guide: https://www.l7creative.com/healthcare-marketing/legitscript-certification-guide/

• Book a call with L7 Creative to build your social strategy: https://www.l7creative.com/contact/

In this episode, L7 Creative’s Tom (CEO & Director of Brand Strategy) and Caroline (Social Media Manager) explore how brands can fight and win the battle to stand out in today’s crowded social media landscape.

📉 With organic reach declining and user attention at an all-time low, what can brands do to break through the noise?

🔥 Here’s what we cover:

• The real reason engagement is down—and why that’s an opportunity

• How to build an organic strategy that drives actual conversions

• The power of short-form video

• Why influencer culture is fading and content creators are rising

• What you need to know about social SEO and the state of hashtags

• How to leverage private communities for higher retention and loyalty

📲 Whether you’re running a B2B campaign or building a consumer brand, this episode will help you rethink your social strategy and focus on what actually works in 2025.

#OrganicSocialMedia #SocialMediaMarketing #ContentStrategy #ShortFormVideo #SocialSEO #DigitalMarketing #BrandEngagement #L7Creative #AdaptAndThrivePodcast

In the final part of our L7 Marketing Machine™ series, Tom and Theresa discuss the Calibrate & Refuel Phase, where our team uses cutting-edge A.I., monitoring tools, and analytics to drive keen learnings and insights. In this phase, we keep tuning your campaigns to optimize greater payoffs and constantly refuel with new enhancements.

#digitalmarketing #digitalmarketingagency #SanDiegoMarketing #AudienceEngagement #MarketingROI #branding #brandstrategy #marketingtips #marketing #marketingpodcasts