Using PRM to track every digital and in-person method of reaching physicians is the Holy Grail for health systems.

Join Amy Comeau, Vice President of Marketing at Emory Healthcare, and host James Gardner as they discuss what it takes to make it happen in an omnichannel world and the effect on key marketing metrics.

This episode was recorded at the Doctivity booth at HMPS 2024.

Hosted on Acast. See acast.com/privacy for more information.

When physicians know how a health system markets itself, they can be powerful advocates for the brand.

Join Chris Pace, Chief Digital Marketing Officer at Banner Health, and host James Gardner as they discuss focusing on omnichannel, leaning into trust from their communities, and working smarter together by finding the love language of what matters to each team.

This episode was recorded at the Doctivity booth at HMPS 2024.

Hosted on Acast. See acast.com/privacy for more information.

Growing volume with employed and non-integrated physicians at the same time presents both opportunities and challenges for a health system.

Join Molly Luton, Chief Marketing and Communications Officer at Ballad Health, and host James Gardner as they discuss how to prioritize the outpatient market, how qualitative data is like an NFL broadcast, and how to achieve success while balancing between integrated and non-integrated physicians.

This episode was recorded at the Doctivity booth at HMPS 2024.

Hosted on Acast. See acast.com/privacy for more information.