AOV is Not a Checkout Metric, It's a Quality Filter Titelbild

AOV is Not a Checkout Metric, It's a Quality Filter

AOV is Not a Checkout Metric, It's a Quality Filter

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 In this episode, we break down why AOV isn't a checkout metric — it's an enrollment signal that reveals the quality of the customer before any downstream behavior has had a chance to show up. We walk through how the same ROAS can produce radically diff...
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