Social commerce is booming. Learn how brands use TikTok Shop, influencer campaigns, and spark ads to drive engagement and how it boosts your Amazon sales.

Can TikTok Shop really be the ultimate game-changer for brands aiming to make millions together with Amazon? Join us as we welcome Sohun Sanka, who brings firsthand experience from TikTok Shop's inception in the US, to uncover the secrets behind this booming social commerce platform. From algorithms to government scrutiny, we dissect what makes TikTok a revolutionary tool for brand success and how it stands apart from traditional platforms like Amazon and Shopify.

Discover how TikTok Shop's seamless in-app purchasing is setting new standards in e-commerce, offering brands lower CPMs and remarkable attribution capabilities. We take you through the maze of TikTok's advertising landscape, highlighting innovative ad types like Spark ads and live shopping ads that are transforming consumer engagement. Learn the strategic differences between organic content and paid ads, and why TikTok's approach to integrating shopping links directly into videos can potentially skyrocket your brand's conversions and awareness.

Engaging influencers effectively on TikTok is more than just a trend; it's a necessity. We explore the evolving landscape of influencer marketing with a focus on performance-based agreements and gamification. Hear about the transition from flat fee models to dynamic commission structures, and how brands are fostering communities of brand ambassadors to drive unmatched success. Dive into the intricacies of TikTok's strict content guidelines and discover how clear content blueprints can elevate your affiliate program. With Sohun's insights, unlock the potential to optimize your brand's impact on TikTok Shop like never before.

In episode 453 of the AM/PM Podcast, Kevin and Sohun discuss:

• 00:00 - TikTok Shop Strategy and Success
• 02:32 - Early Days of TikTok Shop
• 10:46 - The Power of Social Commerce
• 13:38 - TikTok Shop Advertising Strategy Insights
• 18:54 - Boosting Amazon Sales Through TikTok
• 19:32 - Effective Influencer Acquisition Strategies
• 24:45 - Creator Acquisition Lever Through Contests
• 27:22 - Influencer Retainer Strategies & Success
• 29:06 - Influencer Ambassador Program Success Strategies
• 34:28 - Strategic Approach to TikTok Marketing
• 36:41 - TikTok Shop Rules and Strategies
• 40:10 - Impact of Brand Affiliate Programs

One of the fastest ways to boost your Amazon sales? Fix your damn listings. Our guest today drops $100K image hacks, avatar secrets, and AI tips you can use today.

What if you could optimize your Amazon listings to boost sales without spending more on PPC or launching new products? Join us as we explore this possibility with Kamaljit Singh from AMZ One Step. Kamal, a seasoned expert in Amazon listing optimization, shares his wealth of knowledge on enhancing your listings, improving click-through rates, and the critical role of quality product imagery. Gain insights into the future of Amazon listings and discover how sellers can adapt to the ever-changing e-commerce landscape.

Kamal's journey from India to Canada is a tale of evolution, from selling streaming boxes to South Asian communities to establishing a thriving Amazon agency. We unravel his transition from telecommunications to e-commerce, highlighting the strategic pivot to private labeling and teaching the art of Amazon selling. The conversation further explores the vital importance of staying active in the marketplace, the implementation of AI and automation, and the power of strategic partnerships in managing a global team.

As AI continues to reshape e-commerce, we dive into its transformative impact on product development, market analysis, and operational efficiency. Kamal discusses how AI tools like Amazon Recognition and GenSparkAI revolutionize the industry, reducing time to market and enhancing strategic insights. We also look ahead to the future of Amazon listing customization, where personalized experiences and AI-driven strategies promise to redefine digital marketing. Through these compelling discussions, we emphasize the need for sellers to invest in quality marketing and adapt to the evolving landscape to remain competitive.

In episode 452 of the AM/PM Podcast, Kevin and Kamaljit discuss:

• 00:05 - Optimizing Amazon Listings for Higher CTR
• 07:12 - From Streaming Boxes to Amazon Agency
• 11:53 - Global Growth of Creative Amazon Services
• 13:45 - The Importance of Quality Product Imagery
• 18:27 - Building Customer Avatars for Sellers
• 22:10 - Creating Customer-Centric Product Images
• 25:40 - Positioning and Differentiating Avatar Images
• 26:39 - Positioning Tests and Customer Avatars
• 30:02 - Evolving Amazon Listing Strategies With AI
• 31:37 - Importance of AI in Online Listings
• 35:29 - Adjusting Images for AI Recognition
• 37:36 - AI Impact on E-Commerce Evolution
• 38:21 - Impact of AI on E-Commerce Industry
• 46:30 - Maximizing Amazon Listing Creatives With AI
• 42:26 - Future of Amazon Listing Customization
• 49:12 - Transforming Ads With Creative Solutions
• 57:46 - E-Commerce Strategies and Tips Newsletter

Sourcing expert Isaac Hetzroni, aka @thesourcingguy, shares tips on China, AI, factory tours, and finding top suppliers. Essential insights for smarter e-commerce strategies.

Join us as we explore the dynamic world of sourcing with Isaac Hetzroni, aka @thesourcingguy, a rising influencer known for his insightful content on YouTube, TikTok, and Instagram. Isaac, though lesser-known in the Amazon space, shares his extensive experience in manufacturing, having grown up in the industry with his family's apparel and electronics factories. He provides valuable insights on whether businesses should look beyond China for sourcing, and shares practical tips on understanding product costs and minimizing risks. Isaac's engaging social media presence brings these topics to life, making sourcing strategies both informative and entertaining.

We'll also examine the complexities and misconceptions surrounding sourcing from China, where advanced infrastructure and a skilled workforce have cemented its status as a manufacturing powerhouse. Despite pushes for diversification, replicating China's efficiency in other countries presents significant challenges. Apparel manufacturing emerges as a more adaptable sector for relocation, yet the transition is fraught with logistical hurdles. The discussion extends to global manufacturing trends and China's impact on the U.S. market, including the rise of Factory to Consumer strategies and the role of AI in overcoming language barriers, all of which are reshaping global trade relationships.

In this episode, we emphasize the importance of building strong business relationships, especially when dealing with Chinese suppliers. Personal connections often intertwine with professional dealings, and trade shows play a crucial role in maintaining these relationships. We explore strategies for finding the best suppliers beyond platforms like Alibaba, using tools such as Import Yeti and trade shows to discover high-quality factories. Additionally, we highlight the importance of quality control and the advantages of diversifying supply chains to new regions. Tune in to gain insights into effective sourcing strategies, quality control, and the evolving landscape of global manufacturing.

In episode 451 of the AM/PM Podcast, Kevin and Isaac discuss:

• 00:00 - Expert Sourcing Strategies With Isaac Hetzroni
• 03:31 - Factory Tours & Sourcing Tips
• 08:14 - Misconceptions About Sourcing in China
• 17:42 - Global Manufacturing and Brain Drain
• 09:03 - The Challenges of Sourcing in China
• 17:42 - Global Manufacturing Trends and China Sourcing
• 22:02 - Sourcing Tips for Manufacturers
• 28:08 - Purchasing in China
• 28:38 - Building Strong Business Relationships in China
• 33:41 - Sourcing the Best Suppliers Without Alibaba
• 34:34 - Strategies for Finding the Best Suppliers
• 37:49 - Creative Freedom in Factory Filming
• 39:25 - Effective Overseas Manufacturing Quality Control
• 43:45 - Lean QC Solutions in Production
• 46:23 - Advantages of Diversifying Supply Chains
• 51:32 - Negotiating Production Priorities With Factories
• 54:13 - Advanced AI for Factory Sourcing
• 58:00 - Kevin King's Words of Wisdom