In this episode, we explore Europe's growing efforts to reduce reliance on U.S. technology amid tensions with the Trump administration, highlighting the push for digital sovereignty. We also discuss Apple's new Creator Studio bundle, offering a cost-effective alternative to Adobe's Creative Cloud for Apple users. Neuralink's clinical trials are making strides in brain-tech integration, while Esther Perel examines AI's role in romantic relationships, emphasizing the irreplaceable depth of human connections. Meta's ad campaign aims to improve data center perceptions, and Qasar Younis shares insights on company building. We delve into the impact of AI on consumer research and the challenges businesses face in bridging AI-driven inquiries with human sales. A Forbes analysis reveals a leadership crisis in delegating tasks to AI, and we examine the decline in Google searches per U.S. user due to AI-powered answers. Join us for these stories and more as we navigate the intersection of technology, culture, and business.

Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

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📚 Sources:

• https://techcrunch.com/2026/01/27/amid-trump-attacks-and-weaponized-sanctions-europeans-look-to-rely-less-on-us-tech/
• https://9to5mac.com/2026/01/28/apple-creator-studio-launches-today-and-its-an-incredible-value/
• https://teslanorth.com/2026/01/28/from-paralysis-to-neuroscience-how-21-people-are-using-neuralink-in-2026/
• https://www.nytimes.com/2026/01/28/opinion/esther-perel-ai-chatbots-romance.html
• https://www.theverge.com/news/869008/meta-data-centers-ad-campaign
• https://review.firstround.com/applied-intuitions-path-to-product-market-fit/
• https://www.retailtouchpoints.com/features/executive-viewpoints/ai-educated-shoppers-are-calling-to-buy-are-your-teams-ready-to-convert-them
• https://www.forbes.com/sites/cindyrodriguezconstable/2026/01/28/personal-ai-agents-expose-a-leadership-delegation-crisis/
• https://martech.org/google-searches-per-u-s-user-down-nearly-20/

In this episode of the AI in Marketing podcast, we delve into the latest developments at the intersection of technology, ethics, and business. We begin with the controversy surrounding Palantir's involvement with ICE, as employees raise ethical concerns over the company's federal contracts. Next, we explore the Trump administration's plan to use AI for drafting transportation regulations, sparking debate over the role of AI in government. We then discuss Anthropic CEO Dario Amodei's warnings about the risks of super-human intelligence and its potential societal impacts.

We also cover the viral AI-generated videos of Brooklyn and Victoria Beckham, highlighting the challenges of distinguishing reality from fabrication in digital media. In other news, Synthesia secures $200 million in funding, emphasizing the growing interest in AI-generated video content. We examine the evolving role of CMOs in the AI era, as discussed at ADWEEK's Marketing Vanguard Inspiration Excursion.

Additionally, we look at how retailers are partnering with AI companies to transform e-commerce, despite concerns over data control. Finally, we discuss the impact of ChatGPT Ads on the marketing landscape, showcasing AI's potential to revolutionize consumer engagement and advertising strategies. Join us as we navigate these dynamic shifts in the world of AI and marketing.

Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

Start your VoiceStream free trial today!

📚 Sources:

• https://www.wired.com/story/palantir-ice-dhs-alex-pretti-killing-workers-slack-minneapolis/
• https://www.propublica.org/article/trump-artificial-intelligence-google-gemini-transportation-regulations
• https://www.axios.com/2026/01/26/anthropic-ai-dario-amodei-humanity
• https://www.nytimes.com/2026/01/26/business/media/brooklyn-beckham-victoria-feud-ai-videos-dancing.html
• https://thenextweb.com/news/synthesias-valuation-jumps-to-4b-after-200m-raise
• https://www.adweek.com/brand-marketing/davos-cmo-summit-trust-performance-ai-takeaways/
• https://www.retaildive.com/news/retails-ai-bet-risks-data-market-share/810202/
• https://www.forbes.com/sites/terdawn-deboe/2026/01/26/chatgpt-ads-just-changed-the-rules-of-marketing-forever/