If your site is using JavaScript to render content via client-side rendering then it's important to understand that most AI search platforms cannot currently see your content. That includes ChatGPT, Perplexity, Claude, and others. In this video, I cover a case study of a site that wasn't ranking well across AI Search, how they were leveraging client-side rendering, how that was causing problems, and what the AI platforms could actually see. It's great example of how JavaScript-based content can cause problems beyond Google and Bing in AI search platforms that are rapidly growing. I also end with a list of action items for site owners that might be affected by this issue.

Blog post covering my case study:

https://www.gsqi.com/marketing-blog/ai-search-javascript-rendering/

Chapters:

00:00 AI Search and JavaScript Rendering

00:50 An introduction to the case study.

01:25 Vercel's research about AI platforms and JavaScript rendering

02:52 First signs of trouble - Favicons and Citation Problems

04:30 Testing ChatGPT for JavaScript rendered content

05:40 Testing Perplexity for JavaScript rendered content

06:24 Testing Claude for JavaScript rendered content

07:52 What site owners can do now.

09:15 Don't use client-side rendering for ALL of your page content.

09:45 Yes, Google (Gemini) and Bing (Copilot) can render JavaScript just fine.

Follow me on X: https://x.com/glenngabe

Connect with me on LinkedIn: https://www.linkedin.com/in/glenngabe/

I'm on Bluesky: https://bsky.app/profile/glenngabe.bsky.social