#84 – “We Don’t Track Time” – Why MSPs Stall at $2M | BMK Vision Roundtable Titelbild

#84 – “We Don’t Track Time” – Why MSPs Stall at $2M | BMK Vision Roundtable

#84 – “We Don’t Track Time” – Why MSPs Stall at $2M | BMK Vision Roundtable

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You don’t need time tracking to survive at $1M — but you absolutely need it to scale past $2M.

In this episode, we break down one of the most common growth ceilings in the MSP industry: the belief that “we don’t track time” is a culture win. Josh Peterson and Gary Boyle unpack why that mindset often leads to stalled margins, mispriced agreements, technician burnout, and emotional decision-making instead of operational clarity.

Guest Introduction

Gary Boyle is a Partner at Bering McKinley, and in this conversation, we explore service profitability, agreement gross profit, technician capacity, and the real economics behind scaling a managed services business. This episode challenges the idea that time tracking equals micromanagement and reframes it as leadership discipline.

🎙 What We Cover in This Episode

• Why MSPs stall between $1M–$3M in revenue

• The “noisy vs quiet client” profitability problem

• Agreement gross profit and why it matters

• The illusion of flat-rate pricing

• Service salary to service revenue ratio

• Capacity modeling for technicians

• Why “we’re profitable” isn’t enough

• Leadership discipline vs micromanagement

👤 Guest Links

Guest LinkedIn: https://www.linkedin.com/in/garyboyle/

Company Website: https://beringmckinley.com

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