This week, Mets sits down with one of his closest friends and one of the Middle East’s most respected entrepreneurs, Nayef Al Moosa — founder of NAM Global and Base Nutrition, the premium supplement brand expanding across Europe, Africa, the U.S. and beyond 🇦🇪🌍

What started as a chance introduction in 2019 has grown into a friendship built on loyalty, respect, and a shared obsession for doing things the right way. In this powerful conversation, Nayef opens up about his journey from Dubai to the global stage — the sacrifices, the mistakes, the breakthroughs, and the mindset behind building a world-class brand.

In this episode, Nayef discusses:

💥 The truth behind supplement manufacturing — why Base Nutrition refuses cheap shortcuts and only works with elite, NSF/FDA-certified facilities.
💥 The passion behind the brand — the lifelong love for bodybuilding, training, and performance that shaped Base’s identity.
💥 White-label vs real quality — how most brands cut corners, and why Nayef chose the harder, more expensive path.
💥 Business resilience — hiring mistakes, rebuilding teams, taking losses, and staying patient in a fast-moving market.
💥 Global expansion — Base Nutrition’s rise in Europe, the U.S., and the biggest bodybuilding shows in the world.
💥 Networking & relationships — the value of connecting with industry giants like Emilio Martínez, Steve Weinberger, George Farah, and Jim Manion.
💥 Legacy & fatherhood — why Nayef builds with purpose, discipline, and a long-term vision for his growing family.
💥 Old Dubai vs New Dubai — how the city changed from desert simplicity to a global powerhouse, and what that taught him.

At its heart, this episode is about loyalty, discipline, work ethic, and responsibility — and why the people who win long-term are the ones who refuse the easy road.

🎙️ Elevate with Mets Podcast — EPISODE 80 out now on YouTube & Spotify.
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