Phil Gilbert is best known for leading IBM’s 21st-century transformation as their General Manager of Design. The transformation became the subject of a Harvard Business School case study, the documentary film The Loop, and feature articles in the New York Times and Fortune Magazine. He is the author of Irresistible Change: A Blueprint for Earning Buy-In and Breakout Success (Amazon, Bookshop)*.

We’ve all been through mandated change initiatives more times than we can count. But what if change wasn’t a mandate, but an offer – or even an invitation? In this conversation, Phil and I explore how to make change irresistible.

• Change should be regarded as a high-value-add product.
• Don’t mandate change. Offer change.
• Your goal is sustained cultural adoption, not improving immediate competency.
• Start small, but cover all your bases on a reduced scale. Make a great cupcake instead of a mediocre wedding cake.
• People buy brands, not products. Branding change allows you to define the values and message that goes with it.

• Irresistible Change: A Blueprint for Earning Buy-In and Breakout Success by Phil Gilbert (Amazon, Bookshop)*

Download my interview notes in PDF format (free membership required).

• Engaging People Through Change, with Cassandra Worthy (episode 571)
• Where Senior Leaders Can Better Support Middle Managers, with Emily Field (episode 650)
• How to Lead Organizational Change, with Michael Bungay Stanier (episode 740)

Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.