In today’s episode of Event: Crushed, Becky is joined by Taylor Fail, CEO and lead planner of Lace & Bow Bridal, a destination wedding planning and design company based in Santa Fe, New Mexico.

Taylor’s story is a powerful reminder that growth often comes from bold decisions—like leaving behind a veterinary career during COVID to pursue wedding planning full-time. Since then, she’s built a thriving team of planners and support staff, expanding her business while maintaining her high-touch, intentional approach to weddings.

Together, Becky and Taylor dive into:

• Taylor’s journey from marine biology and veterinary medicine into wedding planning

• What it looked like to go from a solo business owner to leading an 8-person team

• Why hiring for initiative and personality often beats hiring for experience

• How to maintain high standards and consistent client experiences while scaling

• The importance of SOPs, communication, and leadership in business growth

• Strategies for building a recession-resilient wedding business

• The myth of “losing control” when building a team—and how to see expansion as a brand strength

• The importance of hiring slow and firing fast when growing your team

Taylor also shares what’s next for her and Lace & Bow Bridal, including a new rebrand and the exciting launch of her own podcast focused on education and inspiration for wedding pros.

If you’ve ever wondered how to grow a team while keeping your business sustainable and your reputation strong—even in uncertain times—this episode is packed with wisdom you won’t want to miss.

• Connect with Taylor on Instagram: @laceandbowbridal

• Visit Lace & Bow Bridal: laceandbowbridal.com

• Follow Becky on Instagram: @eventcrush.ed

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