Dustin breaks down the simplest marketing plan for coaches, consultants, and service providers to achieve six, multi-six, or seven figures—without feeling like a marketer. Drawing from his experience building multiple seven-figure businesses (including 7 Figure Leap, Fire Creek Snacks, and Engaged Marriage), Dustin reveals a two-part system that's worked for over 250 clients: strategic podcast guesting once per week and forming one deep marketing partnership per month. He explains why being good at what you do doesn't require being good at traditional marketing, how to select the right podcasts with the right stories and calls to action, and how to identify which podcast relationships should evolve into deeper partnerships like guest trainings, email swaps, summit speaking, and co-hosted webinars. Dustin shares real examples from his partnerships with Pat Flynn, Nathan Barry, Justin Welsh, and others, demonstrating how this relationship-based approach creates a sustainable, enjoyable business that generates consistent leads and sales while staying in your zone of genius.

Chapters:

1. (00:00:00) - The Simplest Marketing Plan for Coaches and Consultants
2. (00:01:00) - You Don't Need to Be a Marketer to Succeed
3. (00:02:00) - The Two-Step Marketing System That Built Multiple 7-Figure Businesses
4. (00:04:00) - Podcast Guesting Once a Week: The Foundation
5. (00:06:00) - The Five P Framework for High-Quality Podcast Appearances
6. (00:07:00) - Going Deeper: Marketing Partnerships Explained
7. (00:09:00) - Types of Partnerships: Guest Training, Email Swaps, and Speaking
8. (00:11:00) - Real Example: How One Podcast Led to Multiple Partnerships with Pat Flynn
9. (00:16:00) - The Frequency Formula: One Podcast Per Week, One Partnership Per Month
10. (00:19:00) - How to Get Started with the Podcast Profits Accelerator

Links and Resources

1. Dustin on LinkedIn
2. 7 Figure Leap

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Dustin reveals the counterintuitive truth that you only need three types of offers to build a seven-figure coaching or consulting business. Drawing from insights shared at the recent Seven Figure Leap mastermind retreat, Dustin breaks down the "wide, deep, and long" offer framework that eliminates confusion and creates clarity in your business model. He explains how wide offers (like books or workshops) create customers, deep offers (like coaching programs or consulting engagements) generate cash, and long offers (like masterminds or memberships) provide consistency. With real examples from multiple six and seven-figure businesses in his mastermind, plus a transparent look at his own offer stack at Seven Figure Leap, this episode challenges you to simplify your business and focus on what actually scales. If you've been overwhelmed by too many offers or unsure how to structure your business for sustainable growth, this framework will give you the clarity you need to move forward with confidence.

Chapters:

1. (00:00:00) - Teaser: You Only Need Three Offers
2. (00:00:17) - Introduction to the Seven Figure Leap Podcast
3. (00:00:35) - The Three Offers Framework Revealed
4. (00:00:53) - Theme from the Mastermind Retreat: Simplicity Scales
5. (00:01:26) - Why Offers Are a Perpetual Problem for Creators
6. (00:01:47) - Wide Offers: Creating Customers at the Front End
7. (00:02:32) - Examples of Wide Offers: Books, Workshops, and Challenges
8. (00:03:42) - Deep Offers: The Core Transformation That Generates Cash
9. (00:04:48) - Examples of Deep Offers: Coaching, Consulting, and Services
10. (00:05:52) - Long Offers: Building Consistency Through Continuity
11. (00:06:43) - The Ideal Revenue Ratios: 5-10-80 Framework
12. (00:08:33) - Why You Only Need One Offer in Each Category
13. (00:09:47) - Seven Figure Leap's Offer Stack Revealed
14. (00:11:49) - How the Mastermind Functions as Our Long Offer
15. (00:13:16) - Book a Strategic Call to Simplify Your Business

Links and Resources

1. Dustin on LinkedIn
2. 7 Figure Leap

Thanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Dustin pulls back the curtain on the 2025 evolution of the Podcast Profits Accelerator, a flagship $10,000 group coaching program that has maintained a 100% satisfaction rate across 18 sold-out cohorts and 230+ alumni. He breaks down three major upgrade areas: curriculum improvements including the revolutionary "flipped classroom" model and live workshop Wednesdays, environment enhancements with a robust Circle community housing 200+ alumni and mastermind members, and expanded support including two alumni coaches (Tony De Lorenzo and Jessica Miller), a full-time client success manager (Tiffany), and a full year of ongoing coaching and networking. Dustin shares the journey from the program's humble beginnings with basic Zoom calls and Slack channels to today's comprehensive ecosystem featuring pre-training, one-on-one strategy calls, monthly workshops, quarterly networking events, and an ROI guarantee promising $10K in new revenue within 90 days. This episode is essential listening for anyone building or refining a high-ticket group coaching program, offering specific tactical insights on creating premium experiences that justify premium pricing.

Chapters:

1. (00:00:00) - The Power of One-on-One Strategy Calls in Group Programs
2. (00:01:00) - Behind the Scenes: 18 Cohorts and 100% Satisfaction
3. (00:03:00) - Three Major Upgrades: Curriculum, Environment, and Support
4. (00:04:58) - The Flipped Classroom Model That Changed Everything
5. (00:07:00) - Building a 200+ Member Community Ecosystem
6. (00:09:00) - Creating Transformational Kickoff and Graduation Experiences
7. (00:12:00) - Pre-Training and Extended Support: Beyond the 90 Days
8. (00:16:00) - Two Alumni Coaches: Why Multiple Perspectives Matter
9. (00:18:00) - Full-Time Client Success Manager and Full Year Support
10. (00:22:00) - Premium Pricing and the $10K ROI Guarantee
11. (00:26:00) - From $7,500 Zoom Calls to World-Class Experience

Links and Resources

1. Dustin on LinkedIn
2. 7 Figure Leap

Thanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!