6. Taking Your Power Back: Building a Multi-Million Dollar Brand Without Chasing the Algorithm (with Jen Szpigiel) Titelbild

6. Taking Your Power Back: Building a Multi-Million Dollar Brand Without Chasing the Algorithm (with Jen Szpigiel)

6. Taking Your Power Back: Building a Multi-Million Dollar Brand Without Chasing the Algorithm (with Jen Szpigiel)

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What if losing everything you built on social media was actually the beginning of something bigger? Jen Szpigiel is the Editor in Chief of Iconic Magazine and Founder of Becoming Iconic. She's helped thousands of women build over $100 million in sales. In this conversation, Jen gets raw about giving her power away to goals, clients, team members, and social media—and what happened when she lost her entire Instagram following in 2022, then built her first million in six months with less than a thousand followers.

What We Cover:

[01:18] The lesson Jen wishes she'd learned earlier: taking personal power back [04:19] The most recent thing Jen gave her power away to (team members she kept too long) [06:35] When being copied feels fresh—and the maturity that comes with it [11:20] Success isn't saying a million things—it's saying your thing a million ways [16:17] Don't talk about the wound while it's bleeding: when to share your story [18:27] Being seen was petrifying: Jen's divorce story and the mean girls [25:10] Why action creates the feeling, not the other way around [31:54] The selfish desire that became Iconic Magazine [37:53] Losing her social media and making a million with <1K followers [42:23] What actually drives reach? It's not what you think [45:00] If you feel invisible, here's the hard truth you need to hear [47:32] The weirdness that makes you successful [52:02] Emma Greed: the woman ripping doors off the hinges

Quotes Worth Saving:

"I wish I had known to consistently take my personal power back. I gave power over to goals, income, potential clients, and social media."

"The first million dollars I reached in six months came off of losing my socials with less than a thousand followers."

"Women wait for the feeling to come first, not realizing that action creates the feeling. Your feeling of being ready will not appear first."

"Nobody's coming to your rescue. Not a mentor, not a team member, not your spouse, not even the followers on Instagram."

"The very thing that makes you weird is the very thing that will make you successful."

About Jen:

Jen Szpigiel is Editor in Chief of Iconic Magazine and Founder of Becoming Iconic. She's helped thousands of women build successful businesses, resulting in over $100 million in sales. After losing her social media in 2022, she launched Iconic Magazine—described as Forbes meets Vogue—which has garnered over 10 million impressions and reached 48+ countries.

Connect: @iconicmagazine__ & @becomingiconic | The Iconic Podcast

Your Turn:

Where are you giving your power away? To metrics? People-pleasing? Waiting for validation? This week, identify one place where you're holding back—and fully commit. Be more of yourself. We're all craving more of YOU.

If ordinary has ever felt suffocating, you’re in the right place.
Follow Allergic to the Ordinary for conversations on identity, ambition, and designing a life that doesn’t play it safe.

Hosted by @jamiegasparovic

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