There’s a question I hear quietly, usually with a little guilt attached to it:

At what point should I stop doing my own marketing?

In this episode, I talk honestly about that moment and how to recognize it for yourself, without pressure or sales tactics. Doing your own marketing isn’t a mistake. In fact, it’s often the smartest move in the early stages of business. Your success didn’t happen by accident.

But there comes a point where continuing to manage your own marketing doesn’t mean you’re being resourceful. It means you might be limiting your growth, your energy, and your leadership.

I walk through:

• Why delegating marketing feels so uncomfortable and risky

• The difference between being capable of something and it being the best use of your time

• Signs your marketing has become reactive instead of intentional

• How growth eventually requires you to stop being the executor of everything

• What real, supportive marketing partnership should actually look like

This isn’t about giving up control or chasing a magic solution. It’s about choosing where your energy belongs and allowing marketing to support your business instead of draining it.

If you’ve been wondering whether you’re ready to stop carrying this on your own, I hope this episode gives you clarity and peace about what’s next.

• Listen to more episodes of the Higher Purpose Marketing podcast for thoughtful, values-driven conversations about business and marketing

• Get more support, resources, and learn how to work with me one-on-one at 👉 beweirdmarketing.com