In this episode, brand voice expert Justin Blackman discusses his journey from working with major corporate brands to becoming a successful solopreneur. Justin reflects on his early freelancing attempts in 2014, the initial failures, and his return to stability with IHG. He recounts how a project writing 10,211 headlines in 100 days significantly impacted his career but also strained his personal life. Justin explores the importance of therapy and mindset work in overcoming self-doubt and establishing a successful business helping entrepreneurs define their personal brands. He also emphasizes the importance of balancing professional ambitions with personal well-being.

(00:00) Intro

(01:09) Early freelance struggles

(03:48) The 100 headlines project

(06:24) Personal sacrifices and lessons learned

(11:11) The turning point of mindset and therapy

(16:08) The freedom of solopreneurship

(21:26) The essence of brand voice

(22:56) The challenge of deep thinking

(27:24) The journey of iterations

(29:50) The burden of success

(33:17) Separating personal from professional success

Follow Justin on LinkedIn: https://www.linkedin.com/in/justinblackman/

Check out Justin’s official website: https://justinblackman.com/

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