46. The Luxury Lingerie
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46. The Luxury Lingerie
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Smalls are a big market. Annual underwear sales in the UK top £400m. Much of it used to be made domestically (with a thriving cluster in south Wales), but, in the past 15 years, that industry has dramatically shrunk. Today, just a few artisan lingerie companies survive.
On this week’s The Factory Next Door, we head to New Tredegar in South Wales to meet Naomi Edmondson, the founder of lingerie company Edge o’ Beyond.
Number 46 on our list of the greatest products we make here is The Luxury Lingerie.
Naomi gives us a tour of her factory as we chat about the challenges of keeping lingerie manufacturing alive in the Welsh valleys. Plus, we talk about the physical power of beautifully made underwear and being banned from social media.
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