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What worked in January might already be dead.

The half-life of strategy is shrinking. AI tools evolve monthly. Search behavior shifts. Paid ads tighten. Privacy rules expand. Algorithms adjust. And most businesses are still running last quarter’s playbook.

In this episode, we break down hard data on:
• Google Ads decay and why generic landing pages burn money
• The real relationship between press releases and SEO
• Why email marketing is still one of the highest ROI channels
• First-party data as the new currency

...and more!

SOURCES:

https://www.statista.com/statistics/237974/online-advertising-spending-worldwide/

https://www.wordstream.com/blog/ws/2014/03/17/what-is-a-good-conversion-rate

https://unbounce.com/conversion-benchmark-report/

https://www.salesforce.com/resources/research-reports/state-of-marketing/

https://privacysandbox.com/

https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/first-party-data-strategy/

https://www.litmus.com/resources/email-marketing-roi

https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/

https://developers.google.com/search/docs/advanced/guidelines/link-schemes

https://developers.google.com/search/docs/crawling-indexing/qualify-outbound-links

https://developers.google.com/search/docs/appearance/google-discover

https://developers.google.com/search/docs/fundamentals/creating-helpful-content

https://developers.google.com/search/blog

https://www.ibm.com/think/topics/sentient-ai

https://www.scientificamerican.com/article/could-a-

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This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing.

Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends.

If you’re tired of starting over, this is for you.

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