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This episode is designed to cut through Google Business Profile (GBP) folklore by deferring authority directly to Google’s published documentation. Where Google is silent, we clearly label recommendations as risk-based, experience-driven guidance—not official policy.

Google’s Stance:
- The business name must reflect real-world usage and branding.
- Legal registration alone is not sufficient.
- Google may request evidence such as signage, branding, and customer-facing materials.

Step 1: Stop making changes. Frequent edits reduce trust.
Step 2: Align the business name with real-world branding.
Step 3: Correct address/service-area setup.
Step 4: Reduce categories to the most accurate primary + limited secondary.
Step 5: Remove policy-violating content (posts, photos, descriptions).
Step 6: Rebuild trust gradually—photos, legitimate reviews, consistent updates.
Step 7: Document proof (licenses, signage, utility bills) in case reinstatement is needed.

If a tactic requires justification gymnastics, it is likely non-compliant.
Google rewards accuracy, consistency, and real-world legitimacy—not clever loopholes.

Sources:
https://support.google.com/business/answer/7091?hl=en

https://support.google.com/business/answer/3038177?hl=en

https://support.google.com/business/answer/3038177?hl=en

https://support.google.com/business/answer/9157481?hl=en

https://support.google.com/business/answer/13763036?hl=en-NA

https://support.google.com/business/answer/7249669?hl=en

https://support.google.com/business/answer/14114287?hl=en

https://support.google.com/business/answer/3474050?hl=en

https://support.google.com/business/answer/3038177?hl=en

https://support.google.com/business/answer/7213077?hl=en

https://support.google.com/business/answer/3038177?hl=en

Suspension & enforcement overview:
https://support.google.com/business/answer/14114287?hl=en

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This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing.

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